Some of this confusion seems to be created or exacerbated by the industry itself, particularly in North America. The standard European ebike is limited to 250W and 25kph. But the standard North American Class 1 or 2 ebikes are limited to 20mph, with up to 750W in the US or 500W in Canada. Some Class 3 ebikes in North America are just slightly faster Class 2 bikes, but there are an awful lot of grey-area bikes that look and feel more like e-motos, and it seems like that segment of the market is popular.
I think e-motos are part of the transportation future--I own one--but I do think it would be reasonable to exclude them from sidewalks, walking paths, greenways, etc. I'm not against better regulation of this space, so long as it continues to leave actual ebikes to be treated like other bikes.