Anti union piece of shit

Also interview only included CEO, no labor representation

I got an espresso machine a few years ago and learned to make a proper latte with it. At this point, a $9 cup of charry sugar water made by a teenager in a fast food restaurant doesn’t really appeal to me.

My coffee experience is fine thank you. Every morning I boil the kettle, hand crank the grinder while it’s heating. Combine in the French press, wait a minute, stir, wait 4-5 more, press and pour into my mug.

It’s a great morning routine, less than 10 minutes, cheap and results in a great cup. I have no interest in the coffee flavored milkshakes they serve so why would I ever set foot in a coffee shop?

a great moment with a barista.

Hahaha. Good one. Literally a great reason to buy independent.

IDGAF. Why are you buying Starbucks anyway, their coffee is just flavoured, caffeinated sugar water. I don't see a big deal with $9 for a cup of piss. Rich people will pay even more if you tell them some lies about the water being shipped from the Himalayan mountains to make the coffee. Charge them whatever the fuck you want. Rich people ripping off rich people is a win win.

Are people really so addicted to Starbucks that this is a big deal? And there's no better and cheaper coffee?

They need some way to pay for the year he commuted to Seattle by private jet.

Also, he is the asshole who said to keep raising the prices at Chipotle.

Fuck him. I will drink Folgers (and I do) before I'll drink your shit.

The coffee sucks, the tables are all filled or dirty and sticky, the outside seating is in a parking lot, baking in the sun, the drive through is backed up to the interstate, the food is re-heated trash that costs a fortune, the atmosphere is boring factory produced trash, and the wifi is so slow it's like it doesn't exist.

Why. Why on earth would I go to starbucks

I mean, let's be real, how much does a banana even cost Michael? Twelve dollars?

It's worse than that. Obviously he's not talking about the coffee. He doesn't even paint it as good-quality coffee. He's saying people go for the experience of enjoying the coffee in a pleasant environment. He actually believes people go to Starbucks because they like being at Starbucks.

It's sad to think there are people in the world that think Starbucks coffee is nice.

A $96-million dollar douche defends a $9 cup of coffee

Same logic for using drugs.

“I can’t afford anything actually nice but I do have 20 bucks.”

Honestly there is a lot more value in a 20 sack though.

We should really stop paying attention to what CEOs and other parasites have to say. They only serve the shareholders.

I drink black coffee only and their black coffee tastes like shit. Always burned. No wonder why people fill it up with all kinds of sugars and creamers. That shit is fucking gross, and they charge like $3 for a small cup of it. Went a couple of times there because I had to and just never going back there.

So they think I want a 9$ premium experience with a Batista who the mselves could likely not afford that experience. Yuck.

I'm in India, and when I was in college, first Starbucks in the city was opened and a few of my friends including me wanted to try it. We all spent 500-600 INR ($4-5) which was a lot. After taking the first sip, we all came to the conclusion that the coffee sold at the college canteen for ₹20 was better than this overpriced slop.

I make coffee at my home for less than a dollar and I love the taste and I love the experience.

this has the McDonald's CEO eating vibes all over again.

I am so tired of seeing this guy’s smug face at the top of my feed…and it’s only been like a day.

Look at the wording- 'premium experience'. He's not selling coffee, he's thinking big picture of the whole experience from the moment you walk in the store. He's not even wrong here. This is good business management- that he's taking charge of everything about the store from the decor, the furniture, the colors, how the employee talks to you, etc. That's all part of the experience.

What's wrong is that people keep going. Most people don't give a fuck about the experience, they just want a tasty coffee. Our economy is based on competition and free choice. If he makes his coffee cost $8 or $9 or $15 or $50 that's his right and his company's right. Just as it is your right to go elsewhere, which you should be doing anyway.

The thing is- IMHO, Starbucks coffee isn't worth anywhere near $9. Here's a challenge- go to Starbucks and order a double espresso shot. Now find a local artisan coffee place, like the type with a chalkboard that says where the beans they're brewing today were grown. And get a double espresso from them also. Compare the two.
What you'll notice about Starbucks is that it's burnt. And that's because it's literally burnt- the typical Starbucks bean is roasted MUCH darker than average, so the resulting coffee flavor is dominated by a burned smoky bitter-ish flavor.
Compare that to your local artisan coffee place- you'll notice it's NOT burnt, the flavor is NOT dominated by smokiness, but you have a lot more layers of flavor. Then order whatever drink you want- better coffee in means better drink out.

Keep in mind also most of what Starbucks sells isn't really coffee, it's milky sugary drinks that incorporate a few drips of espresso. So you're paying $9 for a sugary calorie bomb made from overly roasted coffee that just makes you fat.

Also- if you usually order the same thing at Starbucks- just learn to make it. Even if you throw $1000 at a nice fully automatic espresso machine, taking the per-coffee cost from $9 to $1 means you'll break even on the machine in 125 coffees. For most people that's less than a year. And you can do it yourself- next time you order, watch what the barista does. They are not wizards and nothing behind the counter is magic. An espresso machine and a blender will make like 95% of the menu. Here's a guide

Has this man even been inside a Starbucks recently? They used to be loungy places people could chill, now they're all bland, sparsely decorated, dirty, and uninviting. There is absolutely nothing premium about Starbucks, it's basically a fast-food chain. Once again demonstrating how far removed CEOs are from reality

Well it's not $10. Hah! You could excuse any price like that, "well it's not $1 more than the currently listed price" What a deal!!!

Thanks for making that a direct file to a video.

What the fuck is premium about Starbucks?