you are viewing a single comment's thread
view the rest of the comments
[–] 12 points 4 months ago* (1 child)

Prioritizing "experience" over coffee itself is not new for Starbucks. Even before the $9 price tag, their prices far exceeded their (low quality) coffee because they're selling the experience.

Coffee roasters sometimes refer to them as "Charbucks."

  • source
  • hideshow 1 child comment