It's "coffee" for people who don't really like coffee and want to drink something warm with cream, sugary syrup and artificial flavoring.

Yeah, Starbucks finally has a few places here in Copenhagen, but that was after a few years of simply not getting a hold anywhere; shops that opened, stayed for less than a year, then closed.

The competition here is Joe and the Juice, a local company, and various small privately owned baristas.

Starbucks has some permanent places right now, but they're still not big. Haven't heard many people say positive things about them.

The original Starbucks was pretty good and even for a while after they started the franchise they were still a bit above average quality. They're crap now, but that was a slow decline over the last decade. So they can coast on the reputation the original built and rely on their current customers either not ever having had good coffee or not noticing the slow incremental decline.

These people mostly like star bucks sugar syrup and pretend it's coffee that they are after