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this post was submitted on 21 Nov 2023
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chapotraphouse
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Maybe that's the proper marxian analysis, but in practice, the fact that they're selling their public image means that they're much more susceptible to the pressures of conformism than almost any other worker. They have the same anxious mindset of the petty bourgeoisie, but (sometimes) without the capital.
Entertainers are businesses and the business they run is their brand image. It's attached to them personally, but it's still a business.
This is easier to see in "influencers" like Twitch or Youtube than it is for people to notice in television I think.
They still don't create their own work though. Their brand gets them a wage job acting. The bosses are still the ones that dictate what work is to be done.
Twitch streamers directly sell their creative works outside of the wage system. I think that puts them more in line with the artisan class than are movie stars
Only the small ones. Every single streamer of any consequential size for us to be talking about living off it also employs video editors, doesn't pay a team of volunteer moderators, and the larger you go the more people are in their teams as actual employed staff. Their name is the brand and name of a business employing a whole bunch of people that do work for them.