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[–] 135 points 3 months ago (8 children)

There was no reason to make it look so out of place, unless they actually wanted to tank sales. Nothing about its look is necessitated by the EV drive train versus ICE.

That's not a marketing issue, that's whoever approved that design. Which, to be fair, may be the marketing boss depending on how their corporate structure is.

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  • [–] 27 points 3 months ago (4 children)

    Why don’t they ever do retro designs and bring back popular classic looks? An electric F40 would probably sell like crazy.

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  • [–] 6 points 3 months ago (2 children)

    It’s definitely not possible to create something that looks exactly like that with modern safety design standards but they are being very stupid by not at least trying to evoke that more in their cars.

    Then again, as far as I understand it, rich people are completely detached from my idea of good taste. So we might like the classic designs and the companies might know their customers prefer novelty or “the next big thing” over that kind of continuity

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    [–] 95 points 3 months ago (22 children)

    I don't even think it looks that bad, it just doesn't look like a Ferrari

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  • [–] 60 points 3 months ago (5 children)

    I imagine that's the issue, that it does in fact not look like a Ferrari, when it is supposed to be a Ferrari.

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  • [–] 20 points 3 months ago (9 children)

    I saw an image edit with a Toyota Prius badge and I legit liked it

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  • [–] 48 points 3 months ago* (last edited 3 months ago) (8 children)

    Hyundai's Ioniq Venus concept actually kind of looks like if Ferrari designed a Prius

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  • [–] 7 points 3 months ago (2 children)

    Honestly, too many Cybertruck vibes for my taste. Maybe it's better from other angles

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  • [–] 9 points 3 months ago

    I totally agree. It looks like a startup made a concept of a vehicle in a movie. It’s not ugly by any means ugly but when I see a Ferrari I KNOW it’s a Ferrari. Same way with a McLaren or a Lamborghini.

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  • [–] 7 points 3 months ago

    It looks fine.

    It just looks like a minimalist hatchback in a era where minimalist design is already overused.

    The interior is the only part of this vehicle that is actually interesting.

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    [–] 95 points 3 months ago (33 children)

    I Just dont understand why everyone seemingly make EVs ugly on purpose...

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  • [–] 39 points 3 months ago (9 children)

    The secretly don’t want to manufacture them so they make them look like shit?

    Obviously they can be made to look normal, the Ford Lightning & Mach E, Lucid, Polestar, and even a Tesla all look pretty normal and arguably some look really nice. But ask a mainstream manufacturer to make an EV car and they look stupid half the time. The Prius finally doesn’t look like it’s trying to virtue signal with its ugliness, so designs can be improved too.

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  • [–] 14 points 3 months ago* (4 children)

    But ask a mainstream manufacturer to make an EV car and they look stupid half the time.

    IMO, it's probably more that they overdesign them. They want the EV to look futuristic and unique compared to their regular cars, but their cars already look like that to some degree, and so they overcook the design into looking like some science fiction vehicle. Take the Ferrari, for example, they tried to make it have a floating arch where the hood would normally be.

    That's fine for a movie or video game, but in real life, coupled with the practical limits, it just doesn't look very good.

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  • [–] 15 points 3 months ago (2 children)

    There's two big reasons.

    No front grill

    So much of a brand's identity can be carried by the grill and headlights. And on an EV, there's no need for a grill. But just a slab of flat metal looks weird, so they add stuff to break it up.

    Drag

    The range of an EV is a lot more sensitive to drag than an ICE car.

    So in order to reduce the drag, shapes are smoothed out.

    Aero efficiency becomes a much bigger priority than looks.

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    [–] 68 points 3 months ago* (last edited 3 months ago) (3 children)

    The company's shares plunged by 8% the day after the Luce was unveiled.

    Lol. They let an iPhone designer design a Ferrari, and it really shows. (Edit: The iPhone designer just designed the interior, I'm told.)

    Whoever designed that smooth as a booger look clearly didn't have a poster with Ferrari on it, in their room, as a kid.

    I would sell their stock too, if I had any.

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    [–] 29 points 3 months ago

    The thing that gets me is when car designers make a car that's trying to be something it's not. It's an EV, not an ICE vehicle. If anything, amplify the motor hum under load (accelerating). Don't simulate engine sounds. We're tired of living in a simulation.

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  • [–] 29 points 3 months ago (13 children)

    I drive an EV

    This sort of shit doesn't help with idiots hating EVs on principle

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    [–] 21 points 3 months ago (4 children)

    Ferrari has one of the greatest design teams in Pininfarina yet they choose a person famous for making a rounded rect to make a totally new product. This is what they get for their poor choices.

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    [–] 20 points 3 months ago (16 children)

    To me it looks more like an iphone than a ferrari

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    [–] 16 points 3 months ago (1 child)

    How hard is it to put a battery on a testarossa.
    Dumbasses tried to reinvent the ev

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    [–] 13 points 3 months ago

    The electric part isn’t the problem, nor the marketing, it’s the… well yk

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  • [–] 13 points 3 months ago (1 child)

    I don't think marketing is to blame here...

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    [–] 12 points 3 months ago (5 children)

    I don't think it looks all that bad. Also of all the backlash people, how many were ever going to buy one?

    Complete non story this one. It's been pushed by the anti-EV crowd

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  • [–] 8 points 3 months ago

    Bro come on. Like the other person said, it doesn't look like a Ferrari. It looks like an econobox. I don't get why it's so hard for them to make it look like a super/hypercar. Nobody wants to spend half a mil (or whatever) on this soccer mom-looking-ass-car.

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  • [–] 12 points 3 months ago

    Same energy

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  • [–] 10 points 3 months ago (1 child)

    Wow, that looks like shit.

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    [–] 8 points 3 months ago

    Stock up 4% today on the firing news lol

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  • [–] 8 points 3 months ago (5 children)

    I think it looks alright, honestly.

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  • [–] 7 points 3 months ago

    This could be a Lotus. Lotus E-clipse or so

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  • [–] 7 points 3 months ago* (last edited 3 months ago) (2 children)

    Yeah, it looks like something Jony Ive designed... Shortly after the LaFerrari came out they said they'd never do an EV or SUV, which is probably where most of the backlash come from. How the turn tables, eh?

    Edit: Did Jony Ive also design the interior? Because it looks like straight out of an Apple Store.

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