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Ferrari marketing boss quits just weeks after EV launch backlash (www.bbc.com)
submitted 2 months ago by to c/technology@lemmy.world
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[–] 95 points 2 months ago (6 children)

I don't even think it looks that bad, it just doesn't look like a Ferrari

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  • [–] 60 points 2 months ago (1 child)

    I imagine that's the issue, that it does in fact not look like a Ferrari, when it is supposed to be a Ferrari.

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  • [–] 9 points 2 months ago* (2 children)

    Yeah definitely, like if Audemars Piguet released watches that didn't look like an Audemars Piguet they'd definitely get a similar reaction from similar clientele.

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  • [–] 1 point 2 months ago (1 child)
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  • [–] 2 points 2 months ago* (1 child)

    Technically that's a swatch release, similar to the Moonswatch. People went crazy for the royal pop though, more than I thought they would.

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  • [–] 20 points 2 months ago (1 child)

    I saw an image edit with a Toyota Prius badge and I legit liked it

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  • [–] 48 points 2 months ago* (last edited 2 months ago) (3 children)

    Hyundai's Ioniq Venus concept actually kind of looks like if Ferrari designed a Prius

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  • [–] 39 points 2 months ago (1 child)

    Front end looks very Lamborghini to me.

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  • [–] 4 points 2 months ago (1 child)

    Tbh I don't know high-end cars well enough to tell the difference. I thought some of the older Ferrari designs had that angular front, though?

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  • [–] 10 points 2 months ago (1 child)

    That was in the 80s when everything was angular. Lamborghini kept that going while Ferrari trended toward pointed front bumpers, rolling curves, and a bigger back end. The quintessential Ferrari is the 2002 Enzo Ferrari and this borrows non of the design elements from that.

    Don't get me wrong, I actually don't mind the design of the Ferrari Red Luce. The other colors look horrendous for some reason, but the red works for me. If I were nitpicking though, I think they could have slimmed down the chassis, gave the front end a bit more aggressive point, and reworked the back end to not look so flat. The designer is a former Apple guy and I think it shows. Purists would have wanted something bold to showcase a new era for Ferrari I think.

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  • [–] 1 point 2 months ago

    Ah, gotcha. I didn't realize they had an external designer for this, but I can totally see Ives' touch now that you've pointed that out. It seems like a really odd choice to use an external designer with a very different design ethos on a product that is to launch that new era. I could see it as a one-off collaboration where they go "Look, we let Jonny Ives design a Ferrari!", but this is the foundation of a new category of vehicles for Ferrari.

    The fact that this new vehicle doesn't lean on the brand's own history and design ethos tells me as a consumer that Ferrari either doesn't have faith in its own design team anymore or is run by a bunch of out-of-touch executives who have no clue what their market wants. Either way, it's pretty damning.

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  • [–] 7 points 2 months ago (1 child)

    Honestly, too many Cybertruck vibes for my taste. Maybe it's better from other angles

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  • [–] 8 points 2 months ago (1 child)

    I feel like this what a more finished design of the cybertruck could have been. Personally, I like the sharp angles and strong lines on this car (to clarify, the cybertruck is fugly and has no redeeming qualities) and hope we see more of this style in the future.

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  • [–] 1 point 2 months ago

    I don't mind the angular design, it's the specific design element of having a straight line from the headlight to above the passengers with the huge windshield. It just seems like it has so many drawbacks for driver visibility and other packaging issues. There's a reason you don't normally see this outside of really low cars, or buses/trucks with a flat front.

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  • [–] 9 points 2 months ago

    I totally agree. It looks like a startup made a concept of a vehicle in a movie. It’s not ugly by any means ugly but when I see a Ferrari I KNOW it’s a Ferrari. Same way with a McLaren or a Lamborghini.

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  • [–] 7 points 2 months ago

    It looks fine.

    It just looks like a minimalist hatchback in a era where minimalist design is already overused.

    The interior is the only part of this vehicle that is actually interesting.

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  • [–] 2 points 2 months ago* (2 children)

    Its growing on me. And the rims as an old GenX'er didn't Vector have a set like that w/ the Bi-Turbo/Twin Turbo? I like the "Jet Turbine" look of them.

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    But I can see why an EV Ferrari would get backlash from the purists. Its not a traditional ICE race car. That said I see racing going to EV as the torque is insane on electric. We are already seeing it in drag bikes

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    Another prediction on EVs, their charging bottle neck will be filled by standardized batteries that can be removed by a robot.

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    Like a car wash you pull up, a clanker comes up from the floor and removes your batteries. They go into inventory to charge and can be cell by cell inspected and charged batteries are installed. 10 minutes TOPS.

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    This fixes recycling and repair. I'm sure I'm not the first to think of this, but its going to happen.

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    Oh and your correct this looks NOTHING like a Ferrari, I mean not even "Ferrari Red®"???

    We need better formatting of text on here asap,

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  • [–] 4 points 2 months ago

    Like a car wash you pull up, a clanker comes up from the floor and removes your batteries. They go into inventory to charge and can be cell by cell inspected and charged batteries are installed. 10 minutes TOPS.

    This is already being done in China.

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  • [–] 1 point 2 months ago

    Your battery take won't come to fruition any time soon in the consumer market. Commercial trucking and such I can see, but consumers value interior space and standardizing a battery limits what you can do with the interior. Automakers would never pigeonhole themselves like that. Look at the cellphone and laptop market and their batteries.

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