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Ferrari marketing boss quits just weeks after EV launch backlash (www.bbc.com)
submitted 3 months ago by to c/technology@lemmy.world
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[–] 39 points 3 months ago (9 children)

The secretly don’t want to manufacture them so they make them look like shit?

Obviously they can be made to look normal, the Ford Lightning & Mach E, Lucid, Polestar, and even a Tesla all look pretty normal and arguably some look really nice. But ask a mainstream manufacturer to make an EV car and they look stupid half the time. The Prius finally doesn’t look like it’s trying to virtue signal with its ugliness, so designs can be improved too.

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  • [–] 14 points 3 months ago* (4 children)

    But ask a mainstream manufacturer to make an EV car and they look stupid half the time.

    IMO, it's probably more that they overdesign them. They want the EV to look futuristic and unique compared to their regular cars, but their cars already look like that to some degree, and so they overcook the design into looking like some science fiction vehicle. Take the Ferrari, for example, they tried to make it have a floating arch where the hood would normally be.

    That's fine for a movie or video game, but in real life, coupled with the practical limits, it just doesn't look very good.

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  • [–] 4 points 3 months ago (1 child)

    The Ferrari was designed by Jony Ive. It definitely looks like something he would design. He's all about clean, minimalist design where everything is utilitarian.

    Ferrari as a brand is about beautiful extravagant design in the fastest and least useful vehicles on the planet.

    I can't think of a less synergistic combination that Ferrari and Jony Ive.

    Better fits for Jony Ive would be Hyundai, Kia, BMW and Mercedes. Those four are making some ugly ass cars that need to go back to the drawing board.

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  • [–] 4 points 3 months ago* (2 children)

    I don't agree on the Prius. The 2026 version has worse consumption and a smaller trunk so it could look more like any other SUV. People buy these cause they are the best economics for the size and Toyota made it more like "what they think a phev suv should look like". I'd say that's the opposite of your point.

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  • [–] 4 points 3 months ago (1 child)

    2024 and 2026 Prius both show 57/56 city/highway economy on fueleconomy.gov for the most economic models. The 2022 shows 54/50, the 2019 58/53.

    So it looks like average economy has improved.

    As for cargo, that’s unfortunate to lose space, but if they can get more people to buy the car because it looks more “normal” then that’s better, no?

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