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Ferrari marketing boss quits just weeks after EV launch backlash (www.bbc.com)
submitted 3 months ago by to c/technology@lemmy.world
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[–] 95 points 3 months ago (33 children)

I Just dont understand why everyone seemingly make EVs ugly on purpose...

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  • [–] 39 points 3 months ago (9 children)

    The secretly don’t want to manufacture them so they make them look like shit?

    Obviously they can be made to look normal, the Ford Lightning & Mach E, Lucid, Polestar, and even a Tesla all look pretty normal and arguably some look really nice. But ask a mainstream manufacturer to make an EV car and they look stupid half the time. The Prius finally doesn’t look like it’s trying to virtue signal with its ugliness, so designs can be improved too.

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  • [–] 14 points 3 months ago* (4 children)

    But ask a mainstream manufacturer to make an EV car and they look stupid half the time.

    IMO, it's probably more that they overdesign them. They want the EV to look futuristic and unique compared to their regular cars, but their cars already look like that to some degree, and so they overcook the design into looking like some science fiction vehicle. Take the Ferrari, for example, they tried to make it have a floating arch where the hood would normally be.

    That's fine for a movie or video game, but in real life, coupled with the practical limits, it just doesn't look very good.

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  • [–] 4 points 3 months ago (1 child)

    The Ferrari was designed by Jony Ive. It definitely looks like something he would design. He's all about clean, minimalist design where everything is utilitarian.

    Ferrari as a brand is about beautiful extravagant design in the fastest and least useful vehicles on the planet.

    I can't think of a less synergistic combination that Ferrari and Jony Ive.

    Better fits for Jony Ive would be Hyundai, Kia, BMW and Mercedes. Those four are making some ugly ass cars that need to go back to the drawing board.

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  • [–] 4 points 3 months ago* (2 children)

    I don't agree on the Prius. The 2026 version has worse consumption and a smaller trunk so it could look more like any other SUV. People buy these cause they are the best economics for the size and Toyota made it more like "what they think a phev suv should look like". I'd say that's the opposite of your point.

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  • [–] 4 points 3 months ago (1 child)

    2024 and 2026 Prius both show 57/56 city/highway economy on fueleconomy.gov for the most economic models. The 2022 shows 54/50, the 2019 58/53.

    So it looks like average economy has improved.

    As for cargo, that’s unfortunate to lose space, but if they can get more people to buy the car because it looks more “normal” then that’s better, no?

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  • [–] 19 points 3 months ago (8 children)

    I just don't like that so many of them are fucking hatchbacks. I just want a sedan (that isn't a god damned Tesla).

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  • [–] 1 point 3 months ago (1 child)

    I think no one competes with Tesla Model 3 because they're behind on tech. Only BMW i4 is in the same category I think.

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  • [–] 2 points 3 months ago

    Except BYD cars. One of the reasons the US government is so furiously keeping them out is because their technological superiority to all American cars, including Tesla, would destroy the current American car market. All that and they are ridiculously cheaper.

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  • [–] 15 points 3 months ago (2 children)

    There's two big reasons.

    No front grill

    So much of a brand's identity can be carried by the grill and headlights. And on an EV, there's no need for a grill. But just a slab of flat metal looks weird, so they add stuff to break it up.

    Drag

    The range of an EV is a lot more sensitive to drag than an ICE car.

    So in order to reduce the drag, shapes are smoothed out.

    Aero efficiency becomes a much bigger priority than looks.

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  • [–] 3 points 3 months ago

    I think you're right, but optimising for drag is going to change all cars into the same thing. If brands want to retain any kind of identifiable look, they need the engineering to give them some slack.

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  • [–] 1 point 3 months ago

    The front grill isn't a problem for Ferrari design language. The 296 "grill" is mostly the haunches. An electric 296 would just flatten that out.

    Similar story on drag, once you get rid of the mid engine air intake, drag would probably be within respectable drag for EV.

    Questions would be about if they want a lot of battery range. This would screw up weight and ride height.

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  • [–] 3 points 3 months ago (2 children)

    Also completely subjective..

    The Ferrari Ev looks sick as do Hyundai's offerings and hell even the new Prius is pretty cool. (I know it's a hybrid)

    Maybe you just have a really narrow scope of appreciation lol.

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