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...things need to change, or Toyota, the world's largest car company by sales, "will not survive."

...If Toyota feels like it's losing ground, then the ground is probably moving.

The problem isn't just one thing, either. It's everything, everywhere, all at once. Chinese automakers are gaining ground quickly and setting a new standard for manufacturing costs. Software is becoming a core part of cutting-edge vehicle. Tariffs are still a thing. The auto industry has seen more upheaval in the last few years than it did over the last several decades...

Toyota has always had extremely strict quality standards...But that could soon change.

The brand is implementing something that it calls "Smart Standard Activity." This is meant to slash...quality standards...Toyota believes it will lower the price of its components...

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[-] fubarx@lemmy.world 14 points 1 day ago* (last edited 1 day ago)

A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.

-- Wayne Gretzky.

[-] teft@piefed.social 118 points 2 days ago

I bet if someone just came out with some simple cheapish electric cars without all the fancy bullshit then their sales will increase. Stop screwing over your customers and maybe they’ll replace their 15 year old cars.

[-] BlameTheAntifa@lemmy.world 2 points 23 hours ago* (last edited 22 hours ago)

Aptera is currently making their production intent vehicles for testing and validation. The price has snuck up thanks to Trump’s economic — and literal — world war, but it’s still more affordable than others. It can also charge up to 40 miles per day on solar alone, so the operating costs should be very low.

[-] oddpixel@lemmy.wtf 28 points 2 days ago* (last edited 2 days ago)

I've been keeping an eye on this: https://www.slate.auto/en

Stripped down, simple, no touchscreen bs, and the vehicle is customizable through their website. Pricing and ship dates are going to be announced next week if I remember correctly.

[-] Milksteaks@midwest.social 35 points 2 days ago

I hate that slate is backed by Jeff Bezos I'm sure he'll find a way to fit some spyware or ai in there. I really can't see him backing it for altruistic reasons

[-] oddpixel@lemmy.wtf 21 points 2 days ago

Ah damn, I didn't know that goblin ass bastard was involved. Welp, not wasting my time with that.

[-] Zomg@piefed.world 3 points 1 day ago

If the car fits your needs, don't let the dude sway you from it. You'll find it to be pretty exhausting to find something that fits your desire perfectly without any issues.

The important thing is to support EVs to help normalize them and drive them forward. I'm sure your ideal EV will be out there eventually, maybe that company feels it's risky to do so right now.

[-] artyom@piefed.social 20 points 2 days ago

Hate to tell you this but all car OEMs are run by goblin-ass bastards.

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[-] apftwb@lemmy.world 7 points 1 day ago

Unfortunately it looks like their pricing is creeping up into "regular EV" territory. I like the concept and hope I'm wrong.

[-] artyom@piefed.social 3 points 1 day ago

What "regular EV" has pricing in the mid-twenties?

[-] artyom@piefed.social 9 points 2 days ago

I do like the Slate, and I ordered one immediately, but I so wish they made a car instead of a dumb truck with terrible aero and a bed I'm never going to use.

I know there's a SUV package but certainly that will add a huge premium to the price. I'm pretty sure the "mid-20s" is the "entry" price and bottom-dollar to get eyeballs and then all the upgrades will be crazy overpriced.

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[-] Steve@communick.news 17 points 2 days ago* (last edited 2 days ago)

Cutting features doesn't cut costs as much as you might think.
LED strips are very cheap. Going back to real buttons costs more than touchscreens, not less.

Chinese vehicles are so much cheaper for lots of reasons. From cheaper labor generally, to actual under the counter government subsidies.

[-] emergencyfood@sh.itjust.works 10 points 1 day ago

Chinese EVs are cheaper because the components are made in the same country, often in the same city, and perhaps in the factory down the street. Transporting stuff costs money and forward-thinking industrial planning can reduce these costs.

[-] sparkyshocks@lemmy.zip 8 points 2 days ago

Yup. A huge part of the cost is the batteries, the electric motors, the sensors and controllers that manage charging and discharging.

Looking around at home battery backup solutions, for example, simply having the same storage capacity as an EV (50-75 kwh) can cost almost as much as an EV itself.

Jackery has add on batteries for about $1000 for 5 kwh, Ecoflow and Anker Solix cost $2000 for 6 kwh.

At those prices, a 60kwh battery pack in an EV basically represents $12,000 to $20,000 in battery cost alone, plus a whole system around charging it and using it for an electric motor, and then a whole car around that.

It's not a perfect comparison, but it does show that the actual material cost of what goes into an EV is primarily the electric drivetrain and battery.

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[-] otacon239@lemmy.world 15 points 2 days ago

But don’t you see? I need my car to cradle my balls. They just didn’t do that in the old cars.

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[-] Janx@piefed.social 36 points 2 days ago

Drivers want affordable electric vehicles. If you still cant do that profitably, you have no business being in the automobile industry.

[-] nodiratime@lemmy.world 3 points 17 hours ago* (last edited 17 hours ago)

The industry that has been pumping the brakes really hard for decades is now complaining about their competitors being ahead on the road. Crocodile tears.

[-] supersquirrel@sopuli.xyz 68 points 2 days ago

Toyota fucked themselves over by having super rightwing leadership who were willingly blind to the ways in which being super rightwing makes you a dumbass.

[-] andyburke@fedia.io 51 points 2 days ago

☝️

Everyone has seen the way forward, the Japanese automakers put their fingers in their ears and went "na na na na!" for years. Now Korea and China are way ahead.

Conservativism is a disease for any society.

[-] supersquirrel@sopuli.xyz 34 points 2 days ago* (last edited 2 days ago)

Conservativism is a disease for any society.

Yes, it is essentially a contagion on societies and it is growing like crazy right now. We must understand this threat for what it is.

Too many people look at the US and think we are uniquely stupid when the difference is our conservatives are more empowered and worshipped than in other countries. It is a dangerous mistake to think there aren't rightwing fascist ignorant assholes who want to turn your country into a place like the US no matter where you are, anywhere on earth.

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[-] faythofdragons@slrpnk.net 8 points 1 day ago

Japanese automakers put their fingers in their ears and went “na na na na!”

Katamari damacy?

[-] SharkAttak@kbin.melroy.org 2 points 1 day ago

But how could they foresee something like EV, especially chinese ones, which were years in the making??!!

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[-] Feyd@programming.dev 34 points 2 days ago

https://www.mozillafoundation.org/en/blog/privacy-nightmare-on-wheels-every-car-brand-reviewed-by-mozilla-including-ford-volkswagen-and-toyota-flunks-privacy-test/

Other top offenders include Volkswagen, which collects demographic data (like age and gender) and driving behaviors (like your seatbelt and braking habits) for targeted marketing purposes; Toyota, which features a near-incomprehensible galaxy of 12 privacy policy documents;

Hard to care when they're evil.

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[-] Nollij@sopuli.xyz 31 points 2 days ago

So Toyota's plan to compete in a changing world is to... copy Chrysler (Stellantis)?

No wonder they're worried for their future.

Good. Good riddance to bad rubbish, they actively worked to stop, and then to slow the EV transition. They still make shite EVs.

May they be soon forgotten.

[-] FatVegan@leminal.space 20 points 2 days ago

It's always hard to take these things seriously. We only made 8 billion dollars last year, so we're really struggling.

[-] sparkyshocks@lemmy.zip 3 points 1 day ago* (last edited 1 day ago)

At the same time, the sentiment common in this thread way overstates things. Toyota is continuing to make profits at this very moment, and has the cash on hand (and future profits) to be able to afford to pivot slowly.

If the future is all battery based EVs, there's no reason to believe that this particular company won't survive the transition. They have the supply chain already in place for batteries and electric motors, and have been public about batteries being supply constrained so that they believe that building hybrids with smaller capacity batteries is a better use of that existing supply. It's a self-serving position that one should be somewhat skeptical about, but they're such a huge company they have to think about scale in a way that smaller manufacturers don't have to worry about.

They've been talking a big game about not wanting to make the switch until battery tech and volume gets up to its standards, but they can actually afford to wait. They talk a big game about waiting for solid state battery tech, and while other companies can't afford to wait another 3-5 years for mass production to catch up, Toyota actually can.

And, even before then, Toyota is slowly pivoting to EVs anyway. Their plug in hybrid lineup targets some of their most popular models (Prius, Rav4). On the all-electric front, the bz is available today, and the EV Highlander and the EV Lexus ES are going to be competing side by side with the hybrid counterparts (with the ES selling at a lower MSRP than its hybrid counterparts and the Highlander expected to do similar). They can afford to actually test the market to see whether sales volume data informs how they allocate production resources to EVs versus hybrids.

I expect they'll survive. They probably won't find their way back to #1, but there's plenty of reason to believe they'll still be selling lots of cars profitably in 10 years.

[-] GameOverFlow@lemmy.zip 25 points 2 days ago

Toyota did nearly nothing for E-Cars. So of course they will fall.

[-] SmoothLiquidation@lemmy.world 27 points 2 days ago

It was so frustrating to watch too since they did so much for pushing hybrids. They were the face of the “eco car” and they could have pivoted to fully electric and people would have just gone with it.

Instead they pulled a Sears. Sears had the catalog business down and would have destroyed upstarts like Amazon if they wanted to pivot to online sales, instead they stuck their head in the sand and suffocated.

[-] Janx@piefed.social 8 points 2 days ago

Or like Blockbuster refusing to adapt, and also not buying Netflix for cheap twice when they had the chance. Or Kodak literally creating the digital camera...

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[-] Delta_V@lemmy.world 33 points 2 days ago* (last edited 2 days ago)

Have the consequences of under investing in EV tech and over-reliance on the nonsensical USAmerican economy caught up with the world's largest car company?

[-] IphtashuFitz@lemmy.world 16 points 2 days ago

Here’s to hoping the whole dealership model crashes & burns as well.

[-] SharkAttak@kbin.melroy.org 2 points 1 day ago

Sorry, a car Is still something I have to look, feel and drive before I shell the moneys.

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[-] sprack@lemmy.world 9 points 2 days ago

I understand the sentiment but it’s also intended to make sure there is a location with parts and people trained to repair the vehicles they sell. The cost reduced alternative may be worse.

[-] sparkyshocks@lemmy.zip 1 points 1 day ago

A lot of these legacy automakers have to deal with a supplier network, too. EVs will also need those relationships, but it will likely be with different companies, and cause some friction in broken relationships. The company manufacturing fuel pumps might not have the same future as the company manufacturing wiring harnesses.

[-] kbal@fedia.io 25 points 2 days ago

Oh, Toyota will not survive. For a moment there I thought he was acknowledging the existential risk to global civilisation caused in part by his company's products.

[-] BigTrout75@lemmy.world 4 points 1 day ago

So, they're going to just make cheaper gas cars to compete with EVs?

[-] betanumerus@lemmy.ca 15 points 2 days ago* (last edited 2 days ago)

To heck with anyone promoting fossil emissions over EVs.

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this post was submitted on 28 Mar 2026
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Electric Vehicles

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Electric Vehicles are a key part of our tomorrow and how we get there. If we can get all the fossil fuel vehicles off our roads, out of our seas and out of our skies, we'll have a much better environment. This community is where we discuss the various different vehicles and news stories regarding electric transportation.


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