...things need to change, or Toyota, the world's largest car company by sales, "will not survive."
...If Toyota feels like it's losing ground, then the ground is probably moving.
The problem isn't just one thing, either. It's everything, everywhere, all at once. Chinese automakers are gaining ground quickly and setting a new standard for manufacturing costs. Software is becoming a core part of cutting-edge vehicle. Tariffs are still a thing. The auto industry has seen more upheaval in the last few years than it did over the last several decades...
Toyota has always had extremely strict quality standards...But that could soon change.
The brand is implementing something that it calls "Smart Standard Activity." This is meant to slash...quality standards...Toyota believes it will lower the price of its components...