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Big Cheese Propaganda (CW: animal products)
(youtube.com)
wait, they had to convince the english to eat cheese? what?
rationing
had to convince people that the stuff they could get was as good as the stuff they couldn't any more
edit: also this is specifically for replacing the main (and sometimes only) meal of the day with cheese and a salad, potentially for years
the english are generally big on cheese
I found a YouTube link in your post. Here are links to the same video on alternative frontends that protect your privacy:
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