Saw an article recently, can't remember where, that basically said that the sole reason fast food was doing so poorly was pricing. That McDonald's was charging Texas Roadhouse prices, so people were choosing to skip McDonald's and go to Texas Roadhouse.

they brought the quality down to match the 5$... did they bring it back up to be worth 14?! i kinda doubt it

The best local sandwich shop in my town sells really good ones for $8-11. If Subway were still $5 they might be competitive. At $14 it sounds like the company no longer understands its product.

Fast food is losing the plot. If it isn't cheap, then there is really no point.

Why is it that fast food thinks it can charge for sit-down restaurant prices nowadays?

That and they fucked up the menu so they’re pushing premade sandwiches over the “build your own” model they’ve had for years. I used to go to subway because I knew exactly what I wanted and asked for it, now their menu is unrecognizable.

I went to a BBQ joint here in Texas a week ago. Got 3/4 lb of brisket and some potato salad for the missus and me.

To my surprise... It costed the same thing as 2 menu items at McDonald's. Like seriously?....

What's the point of going to subway and McDonald's if I can just get some BBQ at a restaurant.

(Didn't name the restaurant since I'm concerned this will make them realize they can charge more)

IMO, no sandwich on Earth is worth $14. Especially not one from SooubWay.

THEY WHAT?

I don't even eat at Subway, but nearly tripling the price in one go? My gawd.

Do these companies not realize their whole business model is cheap food for broke people? I lived off of $5 footlongs when I was a student. There's no way I could have afforded that with the prices they're charging now. And now that I do have disposable income and could afford their food I wouldn't go there anyway because there are way better options for the same price.

The "$5 footlong" campaign was a terrible idea, because it just makes consumers aware of how overpriced fast food is today.

I tried to actually go to one about 2 weeks ago. 5 workers, and they said - "oh he'll help you" and pointed to another worker. While the 4 of them stood next to the till gossiping about home life, and the poor dude just kept making Sandwichs for the online orders coming in. Only said hi to me once, after the 5th sandwich, I just told them I'm out of time and I'll go. They thanked me for coming in. They're just awful top to bottom. Bad corporate culture

I'm not gonna look it up, but who recently bought Subway and is now cashing in on tanking it so they can sell the corpse?

They thought they could charge the same money as real sandwich places. Lol.

I quit going to Subway when they changed their whole menu. I went and asked for a spicy italian, blank stare from the employee, "uh, that's not on the menu". I said "Okay" and left. The menu wasn't structured to "make your own" thing not on the menu. Subway was never spectacular food but serviceable, quick, and fairly inexpensive. Not the case anymore, and the weird shit they've advertised lately looks awful. FFS, ad are supposed to make things look better than they are, so if these ads look better than the real thing, it must be dreadful irl.

"Why are our sales plummeting?"

Because you didn't spend any part of that price hike on improving the quality of your food.

Why are fast food places charging premium prices for slowed down food with cheaper ingredients? If I'm gonna spend over $10 or over 10 minutes at a place you bet your ass it isn't gonna be a fast food joint. It's gonna be a place with real ingredients and an atmosphere that isn't overflowing toilets.

For those who haven't seen it, John Oliver has a good bit on subway. https://youtu.be/jDdYFhzVCDM?si=AMkHeXR5yIpZCu3l

When your local chain restaurant/fast food joint starts going off-menu to entice people to come in, you know a business is struggling. Seeing Churros on the menu in a Mexican establishment is perfectly normal. Seeing Churros on the Subway menu is a bit alarming.

I think it's pretty clear the Subway execs (or the executives of their parent/holding company) foresee a recession and are doing as much profit-taking as possible while there's still time before the big crash hits and everybody tightens up their budgets.

There is zero reason to go to Subway sandwiches over Jersey Mike's now that the prices are the same. Subway made sense when it was cheap. A decent sandwich, at a decent price, in a decent amount of time. Now it's an overpriced bad sandwich. Bye!

If I want to spend that much on a sandwich I'll go to Jersey Mike's.

Good to know this is a global thing, Subway's Brazil operation has been on decline since they used the pandemic to raise their prices to absurd levels, all the ones near me closed down that weren't inside a shopping mall. Never ordered there again after they started charging premium burguer prices for their shit.

They changed out their bread too, didn't they? Not in a good way like you'd expect because of the price change, but like, dough mixed with cardboard.