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[–] 51 points 2 years ago (9 children)

The "$5 footlong" campaign was a terrible idea, because it just makes consumers aware of how overpriced fast food is today.

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  • [–] 27 points 2 years ago (6 children)

    That, and slapping a fixed price on a staple product the business sells. Even with normal two percent inflation eventually there's going to be disappointment when the price has to be raised.

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  • [–] 2 points 2 years ago (5 children)
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  • [–] 8 points 2 years ago (1 child)

    “Guys this is really gonna bite us in the ass in thirty years”

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  • [–] 10 points 2 years ago

    Unironically yes. This is how long term marketing works.

    Subway was founded in 1965.

    The "$5 Footlong" was introduced in 2008.

    The cost of a footlong tripled in 16 years.

    You would think a business that has been in operation for 43 years at the time would understand that prices change over time, and creating a slogan that locks a single era's price into people's collective consciousness would be a bad idea long-term.

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