this post was submitted on 17 Nov 2023
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By "commodity art object" I mean e.g. a Brillo box from the store, not anything that's being treated as a commodity in the Marxist sense. Guess I picked an unclear phrase. I am trying to refer to everyday, functional, commercial art which is subsumed into commodities; the type of art that pop art was referring to.
Fair point. Again though, the rich have always treated art, even 'fine art' in a haphazard, commodified way just like a soup label. I personally always saw the Warhol stills as a commentary on how the establishment treats fine art, and this would just be the natural conclusion of that life cycle, a perfect prediction on his part. Basically, it answers the question 'How do you get a rich person to buy a Campbell's soup label?'. Which fits in with most of Warhol's message which is 'Well really it's just because I'm smarter and understand this whole art thing that's going on better than you.'
Perhaps I am ascribing too much intentionality to Warhol, but given how generally aware he was of the scene he was in and what ended up to other famous artists works, I don't think I'm off the mark.