The company produces different levels of podcasts. The lowest level involves weather reports for various geographic areas or simple biographies and higher levels involving subject-area podcasts hosted by one of about 50 AI personalities they’ve created, including food expert Claire Delish, gardener and nature expert Nigel Thistledown and Oly Bennet, who covers off-beat sports.

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Wright says she could eventually imagine having hosts chat with listeners, or sing “Happy Birthday” to them, but there’s wariness about diving in too deep. “I am not going to create a personality that somebody has a deep relationship with,” said William Corbin, co-founder and CTO of the company. He added that the company does not do hard news at this point, but Wright says they might in the future.

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They also have a plan to work with existing creators to help them scale their output. “I think it exists alongside it, and it can delve into areas where human hosts might not want to go that deep,” said Josh Taylor, co-founder and chief production officer.