Yep, if they can control thought patterns, they can control what you do, and then they can control what you want
The end result being "well why wouldn't I want ads that show me personalized ads? I'm likely to give more of a shit", not knowing that you're signing yourself up for potentially even limiting your nuances Surveillance Capitalism style
Modern solutions for modern problems, ie, update as needed (and algorithms potentially invented)
Alternatively hide it under the floorboards, with a nail over it and a hammer nearby as needed