The "great industrial leaders" heading these companies have been protected and mollycoddled by the German State, especially at the time of the Emissions Scandal (were the only person to get convicted was a lowly Engineer), so they interiorised well the "we're too big to fail" message and proceeded to go into full-on extractive mode in the full knowledge that no matter what the German and even European taxpayer will pay for saving their mismanaged and bled dry companies.
The result is entirely what invariably happens in such situations.
They wanted to keep the juicy margins of SUVs whilst being forced (whist bitching and moaning all the way) to transition to EV technology, so ended up pushing EV SUVs.
Their EVs are expensive mainly because of them targeting higher market segments instead of making an "EV for the people", all the while that was exactly what most Chinese car-makers were aiming for.