Never really thought about this, but what if we showed them having a positive response without showing what the results were? Then the audience can decide.

Maybe a little bit of both? After all, the target demographic for pregnancy tests include both those that are, and those that aren't trying to get pregnant.

I'd venture a guess that many more women are relieved when it's negative, than thrilled when it's positive.

Clear Blue did just that in 2021

I feel like I’ve seen an ad that said something along the lines of “whatever result you’re hoping for, we can get it sooner and more accurately than blah blah” and it showed several different (happy/relieved) reactions to the results without clearly stating what the results were

And walking out of an abortion clinic with a spring in their step and the promise of a bright future without an unwanted child ruining their life

Do we need a commercial for that?

Wanting better representation in ads is a desire I can't relate to at all. Because fuck ads, I'd go out of my way to avoid knowing what content they contain at all.

Though this does bring to mind some condom commercials from back before I effectively removed most advertisements from my life.

Don't they already do this?

I've definitely seen one that was 2 pictures. 1 a couple, obviously hoping for a positive. The other a lone teen/20s girl, obviously hoping for a negative. The caption was along other lines of "Here's hoping for the result you want."

Wouldn't that be more effective for a birth control pill commercial.

you shouldn't need a commercial for that lol.

commercials have traditionally been trying to sell you the idea that the product will improve your life somehow. you'll gain wealth, class, friends or just have a good time.

a baby gives you none of those things. in fact, the pregnancy test commercial is one of the few that deviates from the norm. whoa! look how excited we are that we have another mouth to feed and have to endure the stench of poop for 4 years!

my only problem with this is that commercial on screen shouldnt be whst you use to decide MASSIVE changes in your life like havign a kid or not having a kid

Real life is typically its own commercial . A person simply has to pay enough attention to those people in their lives and their environments around them and do enough soul-searching within themselves and theyll start to see these 'commercials' all around them all the time. Its a really interesting 'experiment' I would highly recommend👍🏿

Thats how I learned I trily dont see today's world as being fit to give birth to a child in. Its just....too...., greedy, fucked up, and genoc1dal.

I think the taboo aspect here is that it would imply sex can be something done for fun rather than procreation.