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My comment got deleted?
This is 0.001% of their net income for 2023, and they may donate up to $1 million.
That’s like someone who makes $100,000 a year donating $100, or $8.33 a month for a year.
This is a good cause, but is also likely a tax write off for apple. It also incentivizes people to use their products, so an overall gain for them.
I mean it’s good they’re doing something but that isn’t even a drop in the bucket for them.
No good deed goes unpunished I guess
It's not even a drop in the bucket for Tim Cook to personally do. His net worth fluctuates more than a million dollars a day.
There may not be a dumber take than “it’s only X% of Apple’s revenue/profit”
Maybe your take, right here. This isn’t a take, it’s factual, and puts the donation into perspective.
The guy who thought of this will get fired. My dude capped the donation of a trillion dollar company at a million bucks
Ya would have been simpler to just donate the $1M, but I guess that’s less interesting from a marketing standpoint.
Countdown to maximum goal probably has more interest.
That’s been the cap for all of their promotions. Their Parks Project donation is capped at 1 million every year that rolls around.
"How dare they only donate $1 million".
No one's getting fired lmao.
No one is contesting the million dollar that is definitely good. My point is that the New header sounds much better than the actual plan. They are overselling it and capping it to a low value. therefore it's (to me) a bad marketing campaign. I'm not talking about the good things being done.
If they didn’t cap it they might actually end up donating money to the charity at the end of the year when they do their tax write offs. All companies keep a low cap to avoid actually donating. That’s why they ask customers to donate instead of just donating themselves because that donation they use to pay off their taxes.
Most companies do this.
“Would you like to round up and donate to Make-a-Wish?”
Always so no. Panda Express has already agreed to pay X amount to them for the year. They simply use rounding up as marketing and a way to offset their donation.
They may donate UP TO 0.001% of their 2023 net income wow!
That’s like someone who makes $100,000 a year donating up to $100 or $8.33 a month for a year
“Such a minuscule amount of money for Apple!!!”
“Heh, I bet they get a really nice tax write off from that miniscule amount of money they donated eh?”
They get a tax write offbecause it’s not profit. The tax argument is so dumb. They donated $1 million… so they didn’t make that, so they don’t pay tax on the $1 million they didn’t make…..
Sure, post something that puts the donation into perspective to a bunch of apple fan boys, and piss everyone off, gotcha. I’m not shaming apple, just want the world’s most valuable company to do more.
I wonder if this is for all apple pay purchases or just US ones. Cool regardless though, I almost exclusively use apple pay
These comments are what I expected from Reddit. 1 million dollars cap sucks but it’s still 1 million dollars lol. I wish it was more but it’s still nice, and not something Apple had to do. And no this isn’t “the same as me donating 2 dollars”, because 1 million dollars is gonna help out a lot more than 2 dollars will.
I thought I was going crazy because I’m reading these comments like “it’s only $1 million“ like when did that become a trivial amount of money? Sure. They could give more. But they could also give nothing.
They are a trillion dollar company. I think people fail to comprehend how much a trillion dollars is. This is the equivalent of a millionaire donating 1 dollar. They deserve no praise.
Quick google search showed that Apple has giving to over 39,000 charities since 2011. Never seen the draw of complaining about the good deeds of others.
it just doesn't need an individual praise post for doing so little even though it's better than doing nothing.
Why not, just smile and move on. Why would it do anything negative to you to see it?
Maybe we don't want companies burying the lede and using their charitable donations as a sales tactic? I don't believe for a second that they aren't counting on people not knowing that there's a cap and then just making bank on top of what is effectively a lie after probably just a few hours.
It's an advertising stunt, with the budget of a relatively small ad campaign given their market cap. A $1M donation is good but we don't have to just eat the scummy way they're going about pretending to obtain the money. We are allowed to expect less marketing scumminess and better humanity.
So you expected people to rightly point out that this is an Apple marketing campaign? Apple isn’t being nice. They are using their donation to market themselves and therefore benefitting from it. Also propping up their public image with this press release. Is it good that they’re donating? Sure. But it’s also fair to point out the other elements of what this donation does to benefit the company and also how small it is.
This isn’t the only charity the donate to
So what. There's nothing wrong with people talking about other aspects of this promotion.
So they will clearly advertise when they hit the $1 million cap and make it clear the promotion is over, if that happens before December 8th, right?
are we getting a product(red) 15 in April? :D
A product Red iPhone 15 Pro would look amazing.
For me it depends on the shade of red. I have a iPhone 8 Plus in red and it looks fantastic. Not a big fan of all the recent shades they’ve done though and if they go pastel…
Or pale salmon 😂 right when I was gonna buy one to support them, apple started making them ugly and not so much red 😂
how generous.
/s
Salty ass comments, as if this isn’t a cause they have been tremendously backing and supporting for almost literally decades…
why dont they donate that twitter money they wasted on ads.....
From the article: “Over 17 years, Apple has raised over a quarter-billion dollars for the Global Fund through (PRODUCT)RED sales”
~$15,000,000 a year over 17 years, pretty to great! Hats off to Apple, their total donation to TGF over 17 years is 0.2% of this year’s net income alone.
The above comment is only for perspective.
Oh boy, a trillion-dollar company donating $1 a purchase when their margins are massive enough to where they could donate 10-20x more than that! Oh, and don't forget about that tax write-off so they really just break even!
Why is Apple pushing Apple Pay so much lately? I don’t think I’ve seen an Apple Pay ad until a few months ago and now they’re everywhere
They get consumers’ spending data with Apple pay and probably a cut for the transaction
That'll earn loads of money for RED to not use to help fight HIV/AIDS.
Why does Apple need to wait for a manufactured event like this? It has so so much money it could easy donate $1 or $1million to Red and not miss a penny. All these ultra-rich companies with billions could and should donate to major crises like this to make them go away. Homelessness, cancer, AIDS, childhood hunger, they could resolve those issues overnight rather than turn them into "marketing" opportunities. This is the definition of virtue signaling.
Cue people complaining that it’s not enough while ignoring that Exxon, Alphabet and the rest of the other top 10 largest companies have made no such announcement. I’m sure they’re doing something, and I know this isn’t Apple’s only charitable activity.
Idk maybe it’s just me but I’m not really interested in praising a company because it’s not as bad as the 10 most evil, cruel, world-destroying companies in existence. Bring on the downvotes.
This sub I swear to god. Apple doesn’t give a fuck about any of us. I like their products too but for fuck’s sake your responses are literally the entire purpose of moves like this.
Cool off. I never said you needed to praise them, but going out of your way to complain when they do something good is actually sending the message “please be as psychopathic as possible because I’m going to whine if you do anything that doesn’t fit my low opinion of you”
This is like the Mr. Beast arguments. Is donating even tho you make money off of it bad? So should we ban anything that does that? Only charitable efforts that don't make money are now allowed?
Or maybe, sure, there is profit made, but $1M or whatever to help people even if it makes a company money is still helping people that may not have been otherwise? But yeah, fuck people who get their vision restored because.... "reasons".
It’s strange to cap it at $1M but hey it is $1M so
Isn’t the AIDS thing sort of over now? They should donate to Ukraine or Israel instead.
Man, ya think they'd donate more than 1 single dollar for all Apple Store Purchases, instead of donating 1 dollar for every purchase made /s