this post was submitted on 29 Nov 2023
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[–] [email protected] 1 points 11 months ago (4 children)

The guy who thought of this will get fired. My dude capped the donation of a trillion dollar company at a million bucks

[–] [email protected] 1 points 11 months ago (1 children)

Ya would have been simpler to just donate the $1M, but I guess that’s less interesting from a marketing standpoint.

[–] [email protected] 1 points 11 months ago

Countdown to maximum goal probably has more interest.

[–] [email protected] 1 points 11 months ago

That’s been the cap for all of their promotions. Their Parks Project donation is capped at 1 million every year that rolls around.

[–] [email protected] 1 points 11 months ago (1 children)

"How dare they only donate $1 million".

No one's getting fired lmao.

[–] [email protected] 1 points 11 months ago (1 children)

No one is contesting the million dollar that is definitely good. My point is that the New header sounds much better than the actual plan. They are overselling it and capping it to a low value. therefore it's (to me) a bad marketing campaign. I'm not talking about the good things being done.

[–] [email protected] 1 points 11 months ago

If they didn’t cap it they might actually end up donating money to the charity at the end of the year when they do their tax write offs. All companies keep a low cap to avoid actually donating. That’s why they ask customers to donate instead of just donating themselves because that donation they use to pay off their taxes.

[–] [email protected] 1 points 11 months ago

Most companies do this.

“Would you like to round up and donate to Make-a-Wish?”

Always so no. Panda Express has already agreed to pay X amount to them for the year. They simply use rounding up as marketing and a way to offset their donation.