My comment got deleted?

This is 0.001% of their net income for 2023, and they may donate up to $1 million.

That’s like someone who makes $100,000 a year donating $100, or $8.33 a month for a year.

This is a good cause, but is also likely a tax write off for apple. It also incentivizes people to use their products, so an overall gain for them.