this post was submitted on 29 Nov 2023
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These comments are what I expected from Reddit. 1 million dollars cap sucks but it’s still 1 million dollars lol. I wish it was more but it’s still nice, and not something Apple had to do. And no this isn’t “the same as me donating 2 dollars”, because 1 million dollars is gonna help out a lot more than 2 dollars will.
I thought I was going crazy because I’m reading these comments like “it’s only $1 million“ like when did that become a trivial amount of money? Sure. They could give more. But they could also give nothing.
They are a trillion dollar company. I think people fail to comprehend how much a trillion dollars is. This is the equivalent of a millionaire donating 1 dollar. They deserve no praise.
Quick google search showed that Apple has giving to over 39,000 charities since 2011. Never seen the draw of complaining about the good deeds of others.
it just doesn't need an individual praise post for doing so little even though it's better than doing nothing.
Why not, just smile and move on. Why would it do anything negative to you to see it?
Maybe we don't want companies burying the lede and using their charitable donations as a sales tactic? I don't believe for a second that they aren't counting on people not knowing that there's a cap and then just making bank on top of what is effectively a lie after probably just a few hours.
It's an advertising stunt, with the budget of a relatively small ad campaign given their market cap. A $1M donation is good but we don't have to just eat the scummy way they're going about pretending to obtain the money. We are allowed to expect less marketing scumminess and better humanity.
So you expected people to rightly point out that this is an Apple marketing campaign? Apple isn’t being nice. They are using their donation to market themselves and therefore benefitting from it. Also propping up their public image with this press release. Is it good that they’re donating? Sure. But it’s also fair to point out the other elements of what this donation does to benefit the company and also how small it is.
This isn’t the only charity the donate to
So what. There's nothing wrong with people talking about other aspects of this promotion.
So they will clearly advertise when they hit the $1 million cap and make it clear the promotion is over, if that happens before December 8th, right?