Taylor Swift files to trademark her voice and likeness in era of AI deepfakes (www.nbcnews.com)

submitted 1 week ago by return2ozma@lemmy.world to c/music@lemmy.world

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[-] HeartyOfGlass@piefed.social 7 points 6 days ago

It'll be fun when she turns this into "you can lease my likeness for money" and ushers in the age of legal deepfakes.

[-] CorneliusTalmadge@lemmy.world 1 points 6 days ago

This already existed without “modern” ai and deepfakes. For example Elvis.

[-] MsPenguinette@lemmy.world 36 points 1 week ago

Protection from AI copying you shouldn’t just be available to the rich via trademark law

[-] queerlilhayseed@piefed.blahaj.zone 7 points 1 week ago

I think it would be ideal for everyone to have copyright privileges on their name and likeness (visual, audio, biometric, probably other things I'm forgetting) by default. If you want to work with a publishing label or w/e and grant them a limited license to reproduce your likeness, fine. But it should be protected from public use without explicit authorization without regular folks having to do anything.

[-] zout@fedia.io 2 points 6 days ago

That would work for ten minutes before some company has in their EULA that by agreeing, you hand over the copyright.

[-] MsPenguinette@lemmy.world 1 points 6 days ago

To be specific, I’m talking about trademark and not copyright. If someone uses AI to generate a video of you doing something, no copyright exists because AI content can’t be copy written. You wouldn’t have any recourse to get that video taken down unless you had a trademark on your own likeness.