A lot of people who are aware of Framework are linux users, and the average non-techie user probably doesn't even know they exist.
Also:
Framework calls the Laptop 13 Pro “A laptop for Linux” in its official marketing, adding that it “is designed and tested for Linux compatibility from the ground up”.
If you market your product to linux users, surely you will attract a lot of linux users.
Linux is legit pretty easy now comparable to Windows. It's application preferences and familiarity that keeps people at bay. New to computer user, I don't think they'd struggle anymore with a gnome or kde linux desktop than with windows. to do the regular stuff people do. Browse the internet. Save their photos/documents in some folders
Not surprising, the venn diagram of people who would buy a Framework (or even know it exists) and people who would choose an open source OS (or even know they exist) overlaps quite a bit, I imagine.
does not surprise me. Framework appeals to users, who love DIY. The same applies for Linux.
If you‘re not into Linux/DIY, MacBook gives you a much better offering for the same price. If you‘re a masochist wanting Windows, you simply have smooth other options for lower price.
And they say Microslop only does bad things lately. What do you call more people switching to Linux to avoid their enshitification, if not a good thing?
Framework computers aren't really targeted at the average consumer.
It makes sense that the kind of people who value hardware which they can easily and freely maintain and upgrade also value software which they can easily and freely maintain and upgrade.
For sure Linux being a free option vs Windows being a paid for one also helps.
Company when marketing works 
I'm so happy Framework appears to be doing well.
I've already replaced the keyboard of my 5yo OG 13 and plan to Frankenstein this thing as long as I can. I secretly hope the mainboard fails so I'm forced to upgrade.
Maybe after RAM prices recover...
Another sign its The Year Of Linux. Yes I said it. Someone had to!
I wonder how many would just do it for the extra discount and then use massgrave
Edit:
I went to watch their prices for the diy series
(Preinstalled, is +220 € for win 11 pro or free Ubuntu, can't get win home edition if preinstalled)
Wow, I was surprised that their release video leaned so much into Linux. They said that this is a response to user feedback. That reminded me of when there was a lot of ask for one-handable phone but their sales were too small. So glad to see it has paid off for framework.
I can't wait to be able to buy the chassis so I can drop my existing 13 mainboard in. That black chassis is sexy.
I recently bought a used alienware x14 r1 from a co-worker but if I hadn't I would have picked up one of these if I knew about the company. The configurability (and upgradability) is very appealing to me.
One of these will be my next laptop I think.
windows is extra no?
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