Soon there will be no color, no originality.
Just a single font to use everything will be homogeneous and consolidated. Minimal, inoffensive and focused grouped to appeal to everyone and also no one.
Movies, music, games, brands.
this post was submitted on 20 Nov 2024
533 points (98.4% liked)
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>New logo is soulless slop
Every single company
Makes it easier to forget them and not being able to keep them apart. That's really great for us. Less ads in our brains.
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(2 replies)
A design consultant probably sent Jaguar a six-figure bill for this new logo, you know.
Jaguaren't
The font is ugly.
/uj Technically this is their new logo:
J a G U a r is just their new typeface (I think that’s the name?); and apparently/allegedly is to make the pronunciation closer to UK English, rather than American.
Either way, though - it’s still..
/j
..pReTtY fArKiN’ sToOoPiD.
typeface (I think that’s the name?);
Logotype.
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(2 replies)
oversimplifying logoes and stuff makes me rage, especially this
JaGUar
I would have failed every design class I took in college if I submitted that. Why such wide kerning? Why lower case but upper G? Why so round? Why so completely unreadable at a distance because of micro serifs? There isn't one good design element in this.
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Wow, they really took their logo from sexy, fast and expensive looking, to looking like an over priced soft drink?
That's impressive, haha.
It looks like an off brand sportswear shirt you'd find on an African market.
That looks like marketing, let their six-year-old design the logo. Half the letters or lowercase and half are uppercase.
They went from luxury car company to mediocre smartphone brand
GUys I'm from ~~2040~~ 2035, here's Microsoft's logo
MS corporate comms army did a sik job getting across those inscrutable monolith vibes, I bet when it launched they all clapped (even though clapping is in performance reviews)
BONUS: heres Amazon, Faceberg and Nvideo too (yay diversity)
spoiler
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I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It's got the personality of unfinished drywall.
Honestly I think unfinished drywall has more personality. It’s utilitarian and rough around the edges, without the shiny surface veneer.
That new Jaguar logo is like somebody took a beautiful old house full of exposed brick and wood work and put a coating of white paint over everything.
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Better:
- Revolut (though a fintech company named after a revolution lacking the charge at the end is still moronic in several ways)
- airbnb (from awful to meh)
- Spotify (same)
Worse:
- Pinterest (original fit the platform and what it is/was pretty much perfectly. Current is meh)
- eBay (both are bad IMO, but at least the original was bad in a playful and eye-catching way. The new one is just more meh
- Burberry (the stag was notable and signalled a history of old-fashioned quality that's suitably rugged. The new one is meh AND insecure about people knowing which London they're from)
- Rimova (yet another fashion brand apparently afraid of being noticed
- DF (from one of the best and most fashion-appropriate logos to an absolute eyesore and kerning nightmare that invites vandalism)
- Jaguar (From absolutely iconic and great in every way to even uglier than the new DF one. I hope whomever came up with that got both fired and beaten and I'm a pacifist.)
The rest just go from meh to slightly different meh 🤷
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Those old fashion logos are actually sick. Concerning that an industry that sells style would make these their logos.
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They probably paid 10 million for that and a 12 year old could have made it.
Awh hell nah, no more JAAAAAAAAAAG :(
Their logo doesn't have a jaguar and their car commercial doesn't have any cars. Fuck it, whatever
"We're a tech company now!" logo
I hate these new logos these corporations make, the old jaguar logo looked like power the new one looks like some weird startup.
Just buy an old style one and replace the new one with it if you just have to have a jag
Top looks like it belongs on a nice sports car.
Bottom looks like you can find it on a new Multipla.
That font is awful. The G looks completely unrelated to any of the other letters.
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They're trying to impress investors with 'serious' design, not stand out with a unique one
Nothing says "serious" like mixing upper and lower case letters yet keeping them all the same height, so it looks like a third grader wrote it
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Skoda have done something similar with their latest offering. No Skoda badge, no radiator grill. Just SKODA in a boring font.
Somewhere in Jaguar HQ, a marketing firm convinced the CxO suite that the most pressing problem facing the company was that the logo was wrong. So, in the interests of the shareholders they write off the goodwill value of the existing brand and dump millions of euro into this.
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