Coles must be loving this dude, he can't stop shooting himself in the foot forcing all the eyes on him and woolies, while Coles does the same shit.

A lot of this is on us (the consumers). If they put produce on the shelves that isn't perfect, we don't buy it. So, it gets wasted. Either

1. at the farm before it is loaded onto a truck,
2. at the warehouse before it is sent to store,
3. at the dock before it is put on display,
4. by the customer, who will pick the 'nicer' fruit/vegetable from the pile.

We can't entirely blame the supermarkets for this, though they absolutely deserve some of the blame. Having the ability to buy an apple with a bruise on it for a fraction of the price of the perfect apple is both good for the environment and a way to help address the rising cost of living.

Not sure they'd go for it, as they care more about the loss of the sale of that perfect apple than they do about the food waste.

I hope they never stop using that picture of the time this idiot turned up wearing the shop uniform. Him and his PR advisors should never live it down 😆

Woolworths, ‘The Fresh Food People’ admit to selling food that isn’t fresh to consumers.

Weird anectode, we used to have 50 acres behind Coffs Harbour (48 acres of bush), when we had excess we'd sell some to the local organic wholesaler. She inisited it was perfect or customers wouldn't buy it. I was kind of bemused because the only way it's getting that way in any volume is pesticides.

Another anecdote, we had all sorts of different fruit but they onky wanted the same fruit you get supermarkets, as that was all that sold (apple, bananas, mandarins and oranges...we only had the latter two)

This is the best summary I could come up with:

Woolworths boss Brad Banducci has defended the amount of food the supermarket giant rejects with a top executive saying no one wants a banana that is "too big", a South Australian parliamentary inquiry has heard.

The state select committee investigating grocery prices is one of several inquiries currently underway across the country, including one being led by the Australian Competition and Consumer Commission (ACCC).

Committee chair Robert Simms grilled Mr Banducci and Woolworths chief commercial officer Paul Harker on Tuesday about food waste, mark-ups from suppliers and increasing prices amid cost-of-living pressures.

His response followed Australian Bureau of Statistics data that revealed Adelaide had the biggest grocery price increase in the country at 16.4 per cent between 2021 and 2023.

Last month, SA's vegetable industry association AUSVEG told the committee there has been an average 300 per cent mark up between farm gate price and what the consumer pays.

Mr Harker said Woolworths does not engage in the practice of flooding the market, where producers are pressured to grow more than needed, in turn lowering their sale prices.

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