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I always figured their grocery section would end up like their in-store pharmacy,, i e., no one would use it and it would end up a vestige of a failed business model.
It surprises me when I see people buy food from target since there are other stores with the same or similar quality items for cheaper. I don't think target has much value proposition from their own brands like Archer Farms (if that even is a target exclusive brand anymore).
If anyone sees this comment and shops at target for their groceries, would you mind explaining why?
I occasionally pick up food items from Target. It's less than a mile away, and if I am out of almond milk, I'll get it there rather than travel a longer distance. Sometimes I pick up a bottle of wine.
I've never done a full grocery shopping, however.