Target CEO Brian Cornell says shoppers are pulling back, even on groceries, as they feel stressed about their budgets.

In an interview with CNBC’s Becky Quick that aired Thursday morning, he emphasized that the retailer has posted seven consecutive quarters of declining sales of discretionary items, such as apparel and toys, in terms of both dollars and units.

“But even in food and beverage categories, over the last few quarters, the units, the number of items they’re buying, has been declining,” he said in the interview.

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[–] 288 points 2 years ago (23 children)

No shit. Groceries have gone up 40% in the past 1-2 years for no real reason while wages have not and things like housing are going up too. Amazing that people would be buying less 'units'.

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  • [–] 97 points 2 years ago* (6 children)

    No doubt. I'm starting to eat healthier because a bag of Doritos is like $5 now when I used to buy it for $2.50-3.00. That's just one example, but across my snacking 'units', everything is outrageous.

    I'm eating less and healthier 'units'.

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  • [+] 35 points 2 years ago* (last edited 2 years ago) (4 children)
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  • [–] 58 points 2 years ago (3 children)

    no real reason

    because if wages fell 40% there would be fucking riots. your masters are robbing you with the most basic slight of hand and it's working.

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    [–] 179 points 2 years ago (4 children)

    Hmmm. We raised the prices on EVERYTHING and shoppers aren't buying as much.

    No shit.

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  • [–] 117 points 2 years ago (2 children)

    "We tried raising prices to meet our margin targets, and now we're all out of ideas"

    -every MBA at Target

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  • [–] 100 points 2 years ago

    They are finding the stone is running out of blood.

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  • [–] 95 points 2 years ago (8 children)

    Shoppers are quiet quitting. Nobody wants to shop anymore

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    [–] 91 points 2 years ago (16 children)

    Damn who could've predicted that the price of even basic groceries skyrocketing up while wages stay stagnant (again) would discourage people from buying more things. It's almost like they don't have the money ...

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    [–] 74 points 2 years ago (12 children)

    Is it really ‘pulling back’ when consumers are priced out of those things?

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  • [–] 26 points 2 years ago (11 children)

    Who is buying anything at this point, I mean seriously? The only thing my wife and I buy now is food, and we hunt, literally hunt for the lowest possible prices on any item before we buy anything. These people who spend 1000 dollars on a concert or 500 dollars for running shoes actually blow my mind.

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  • [–] 59 points 2 years ago (22 children)

    It’s almost like people don’t have enough money to buy things when wages are stagnating and prices are going up. Weird.

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    [–] 58 points 2 years ago

    In a society that deletes the middle class, prioritizes the oligopoly in which three fucking people own more than the bottom 50% (in 2017, before the great covid wealth transfer), and every goddamn product (necessity or no) is overpriced to fuck because a handful of companies owns the majority of the "competitors".....

    it's almost like people CAN'T AFFORD to not "pull back" on even groceries. Fuck capitalism, fuck the oligopoly, fuck this fucked planet. Humanity is a cancer

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  • [–] 53 points 2 years ago (11 children)

    I live in a country where wages are linked to a central index.

    The index measures how expensive life is becoming. If the prices of products and services rise, the index rises accordingly. If the figure exceeds the so-called central index, benefits and wages will automatically increase.

    So, this happened in October again and next month I'll have an increase of 2% in wages.

    It's more complicated than that, but most countries should use this to protect at the very least handicapped, sick or unemployed people who live on benefits.

    It's not much, but it helps in a way.

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    [–] 47 points 2 years ago (11 children)

    So they had their CEO come on and complain that the reason “line go down” is “people no buy” so investors won’t think it’s management’s fault?

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    [–] 47 points 2 years ago (5 children)

    Maybe the rich people could BUY MORE UNITS. Since the rest of us normal people don't have that kind of money.

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    [–] 46 points 2 years ago (2 children)

    "People with only $100 to spend are still only spending $100 on things! And we raised prices and everything!"

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    [–] 44 points 2 years ago (9 children)

    People just aren’t buying from Target

    Among my peers (early/mid 20s to early 30s) everyone explicitly avoids grocery shopping at target because it’s so much more expensive than other big box retailers. Target is for the occasional home decor items or household items, but very rarely food in my experience.

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    [–] 43 points 2 years ago

    When you wring the middle class for every spare cent they have, eventually money is going to stop falling out no matter how hard you twist them.

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  • [–] 39 points 2 years ago (3 children)

    I stopped going when they replaced 90% of the cashiers with self-checkout and the lines tripled in size.

    There were times where I spent more time in line than I did shopping there.

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  • [–] 33 points 2 years ago*

    I forgot where I saw someone else suggest it... But if you really want to win over shoppers this Black Friday? Don't run a week of discounted TVs. Discount groceries.

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  • [–] 32 points 2 years ago (6 children)

    Target's grocery prices are really high and their selection is mediocre. I can go to different stores and save 20%+ on many items.

    Maybe shoppers are just pulling back on groceries at Target.

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    [–] 31 points 2 years ago* (1 child)

    Don't they do this every year? "Oh, no, we're going to do soooooo badly this holiday season!!1!1!" Only to have record profits, yet again. Set market expectations low then ✨✨dazzle✨✨ them. 🙄 Meanwhile we're all paying more for lower quality plastic.

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    [–] 28 points 2 years ago

    Translation: they're buying their shit elsewhere because Target sucks and is overpriced

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    [–] 27 points 2 years ago

    Good thing they took some food prices out of the inflation calculation, problem solved pack it up boys.

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  • [–] 25 points 2 years ago (4 children)

    It's almost like they don't have money

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    [–] 24 points 2 years ago (2 children)

    NOBODY WANTS TO BUY ANYMORE

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  • [–] 22 points 2 years ago

    Most people have an ever dwindling supply of money, while those at the top still believe that the only success metric is endless growth. These two experiences are incompatible.

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  • [–] 21 points 2 years ago (7 children)

    Fuck Brian Cornell. He's overpaid and does a shit job.

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    [–] 21 points 2 years ago (1 child)

    People have less money so they will spend less. Nothing different than that.

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