It's a wild thing. So the term grew out of the manosphere actually, it was mainly a term for present fathers who steered their boys away from that garbage because they recognized it was only going to hurt them. It kind of grew from there to encapsulate everything they hate. Now, they associate beards with hipsters, dads, LGBT+, nerds who like games, music, books, theatre, and basically any man with a soul and two brain cells to rub together, which is precisely who they see as the enemy because they're so transparently evil.