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Valve apologizes for ruining a Steam game's launch
(www.polygon.com)
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this post was submitted on 19 Sep 2025
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Gaming
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So they depended entirely on wishlists? I thought it’s the norm to buy ad spots on the homepage on launch.
That's definitely not the norm for indie devs on Steam. They are heavily reliant on wishlists because it automatically notifies when the game is released and on sale; it's why the call to action for indie games is to wishlist it.