I wish more companies did this; however, I believe most CEO's have the biased view that everyone has at least some money to spare which, as you probably know (likely on personal level), isn't true.
I understand that participating in cultural aspects of society must cost money due to the very nature of economics (if you want the artist to continue to make art, make sure they don't starve to death) but 'pirating' things is there not only as a stop gap to terrible service and personal risk (privacy violations, etc.), but also as an equalizer between those that have, and those that don't.