I fully expect to come back to this post with plenty of Lemmy-tastic comments along the lines of "The people are tired of experts", but left-leaning instead of right.
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It's not even about dumbing down, it's about presenting the information in an engaging and at least slightly entertaining way. People will watch hours long YouTube video going in depth on topics because those people know how to give the info in an engaging way. Experts either need to pick up those skills or start working with people who already have them. Because the people spreading disinformation focus a lot more on communications since they don't have to do any real research behind their positions, they just have to focus on selling it.