this post was submitted on 09 Jan 2025
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Sears Tower
I came here specifically to comment this. Not even a Chicagoan but it will always be Sears Tower. I don't give a shit who owns the naming rights.
But you did at one point.
Yeah it’s funny the nostalgia that gets attached to the old sponsor. But I think it’s because you forget the company. Nobody gives a shit about Sears anymore so I think it’s one of the best examples. It’s just what people call it, and refusing the new name isn’t defending Sears’ honor, it’s taking a stand and claiming practical ownership over something in your community. It’s eschewing the idea that someone’s virtual monetary exchange that’s represented on a couple of spreadsheets and in a bunch of ~~advertisements~~ news articles somehow matters more than what the actual people call something