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Related - I really hate how most people write articles. Halfway in and there's still no followup on the statement made by the headline. On top of that the headline is immediately repeated in the text and the premise is then restated several times.
We get the "bizzare rule" answered with the second to last sentence
This is what the article is about, but you can't get around to it until the very end because the article has to be written like an 8th graders essay
It’s written that way to increase ad impressions. I hate it with every fiber of my being.
That's definitely a large part of it, but it is also just the US style. I see it much less in non-US publications. It probably has something to do with the US having an abysmal reading level.
Because US publications rely more on ads to generate revenue
everything a commodity, everything enshittified
It's literally the opposite structure of the journalistic inverted pyramid format. Most relevant sentences go right at the top, further details below. Articles used to be intentionally written so you could stop reading at any point and walk away with most of the information.
But that doesn't force you to stay on the page longer, generating half a cent of ad revenue for the publisher!
Yeah, it's infuriating