H2 from natural gas is more efficient, but obviously creates pollution. Because of the relative efficiency and the prevalence of natural gas in society, most companies have gone to natural gas conversion to hydrogen, as it's easier to implement, not because it's greener.

To touch on it, when I'm discussing economics, I'm talking about the discipline of economics, not specifically the economy. The money economy is only concerned with the dollars and cents of everything, economics as a discipline, considers all factors, both in and out, and the adverse effects of everything, both financial and sometimes not financial (since nonfinancial effects can affect the future financial viability of a system).

I'll be clear, storage isn't the debate on hydrogen being inefficient. Hydrogen storage is more efficient than most other storage systems. The materials are minimal, a pressure tank with the appropriate seals and safeguards, and the tank can output 100% of the hydrogen that goes into it. There's no concern with cycle life, as the system can cycle infinitely as long as the structure of the container isn't compromised. The waste produced when a storage vessel is no longer suitable, is essentially metals that can be fully recycled or otherwise reconstituted into other items without any degradation in the quality of those items, with few exceptions.

The discussion is entirely around how hydrogen is created, and how it is converted back to whatever energy format that is desirable, such as electricity. Coming from electricity, electrolysis is about 70-82% efficient, with 1kg of hydrogen, which has a specific energy density of 143 MJ/kg needing about 50-55 kWh of electricity to create. The most inefficient part of the system is conversation back from hydrogen to electricity, where internal combustion style generators are common (basically a slightly modified natural gas generator), but less efficient than fuel cells. Fuel cells generally have 40-60% efficiency.

Batteries on the other hand have much higher efficiency, but never 100%. Since they're generally not self regulating, systems for battery management are required. Charge controllers and voltage conversion (or inverters) reduce efficiency further, but generally battery systems are considered to be better than 90% efficient. The downside with battery systems is the relatively short life of the battery and the large amount of waste produced, in comparison with something like hydrogen.

Hydrogen can achieve much higher energy density and the container weighs next to nothing when empty, while batteries weigh approximately the same whether charged or not.

My main argument for hydrogen surrounds the fact that we're pretty close. 80% efficiency in hydrolysis and 60% on fuel cells, with storage being significantly cheaper on materials and significantly better with cycles, with much less to recycle when the system is replaced or otherwise decommissioned. You can pack a lot more energy in the same volume of space using hydrogen compared to batteries because it can be significantly pressurized to several atmospheres.

There are benefits here that batteries simply cannot match. If we can get the fuel cells and electrolysis to a level that's comparable to batteries with efficiency, then hydrogen would really become the better option.

With over 8.2 billion people on the planet, we certainly can research all of these options at the same time. Only a very small fraction is even doing the work right now. That number can increase a lot, but we choose to pursue what is financially profitable rather than purely looking towards scientific discovery. Capitalism at work.

If companies can't sell it, they don't care. So it doesn't get done. We should do it anyways because there's potential here.