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Most voters don't have a business and never will.
The value of a net new business is that it creates more jobs and economic activity.
Most people benefit from more jobs to either work at or drive up labor demand.
Per that school of economic thought, incentivizing a new business adds more activity to the market and more opportunity for people to find ways to innovate, provide value and become profitable.
Giving money to an existing struggling business is subsidizing a businesses that's already demonstrated that it's not working.
However, we're both putting too much into it. The goal is to say $50k for small business, because people like a business friendly atmosphere.
Trump gets credit for giving tax cuts to businesses for stock buyback, which only helps investors. The goal is to court people who want pro business policies without literal handouts to corporations.
All true. My point is that if they're polling current small business owners asking if she is business friendly, they might likely say no, because her plans aren't directly friendly to their specific company.