https://www.adexchanger.com/daily-news-roundup/thursday-26022026/
According to GEO company BrightEdge, LLMs now rely on YouTube as a top source for citations – and that includes sponsored creator content.
LLMs favor YouTube because it’s “highly machine-readable,” with defined transcripts, metadata and chapters, Ómar Thor Ómarsson, CEO and co-founder of Optise, an AI platform that helps B2B companies improve search performance, tells Digiday.
Standard ad units on YouTube are labeled as such and, as a result, LLMs steer clear of them. But creators aren’t required to disclose their paid brand partnerships in video metadata, so AI considers them to be worthy sources.
BrightEdge’s research shows that YouTube is cited even more frequently than Reddit within Gemini and ChatGPT, and also shows up in 29.5% of Google AI Overviews. An audit conducted by media agency Brainlabs, meanwhile, suggests that YouTube shows up as a source in nearly 60% of AI Overviews.
So they already shipped ads in chatbots, transitively and accidentally. Can't wait to see NordVPN, Raid, and Mr Beast chocolate on every SERP.
E: I wonder if Altman is sneaky enough to hijack affiliate links a la honey

https://www.nakedcapitalism.com/2026/03/silicon-valley-accelerationists-marc-andreessen-peter-thiel-alex-karp-mark-zuckerberg.html#comment-4393256