Rusty's response nailed it imho:

You sling beads to a hook which activates a polecat according to GUPP. Jesse what the fuck are you talking about?

At first this all seems like gibberish, and it is. But I think Yegge is one of those people with an innate and preternatural sense of the power and purpose of naming things—someone who understands that names are marketing and marketing is not always about attracting the largest possible audience. In this case, the best outcome for Yegge is for Gas Town to appeal to a relatively small number of absolute sickos who vibe hard with his personal brand and who can usefully contribute to the project, and also for Gas Town to actively repel looky-loos and dilettantes like me (and probably you), who will only waste his time with a lot of stupid questions like “huh?” and “molecules?” and “did you say seances?” Oh yeah: there are seances. Don’t ask.

By this standard, Gas Town has apparently been very successful.

https://www.todayintabs.com/p/all-gas-town-no-brakes-town