Your friend needs to realize that no matter how much they want employees to work extra hard, they will not do it because they do not have incentive. No matter how hard they work, they will not benefit in the long term like he will.
Bust my ass six days a week to make HIM wealthy? No. And fuck you.
That is the difference.
They need to understand it’s a service, not a business. Sure, a fire department doesn’t make money but, neither does a city that burns to the ground.
As a society, we have simply got to get past the notion that everything that exists needs to be monetized to be deemed worthy of existence.