I mean, the NFTs worked pretty fucking well. Dude sold 45,000 of them for $99 a pop in under 24 hours. Obviously, they're a blatant grift, and anybody who bought one is a blithering idiot, but they were incredibly successful regardless. Turns out, a whole lot of blithering idiots love him and can't wait to give him their money for whatever useless bit of tat he deigns to throw at them.
As if to demonstrate the point, the gaudy monstrosity in that picture is already sold out, and they were listed at $399.