I consider it to be alarming because it can encourage people to choose cremation unnecessarily, just because it fits the budget. I would not take away or mock anyone's choice to cremate if that really is their first choice...
But I think it's upsetting for Orthodox Christians and other groups that require burial and would like to have a dignified casket at an affordable price. Just like how I sometimes feel bothered thinking about *the cost of burial plots." The idea of being fleeced of a significant part of a modest inheritance through the funerary process is really off-putting.