I mean he's gotta say people are wrong for not liking it, it's his job to sell it

"completely wrong" and proceeds to say it's just a "fusion".

It IS an AI slop filter, and you can take it and shove it up your ass alongside all of your stupid jackets.

Looking forward to the day I boot up a new game and all the characters look like this because I don't have DLSS 9 enabled

Gamers do not want x.

Gamers are wrong about this.

That is definitely how it works. Keep pushing that line.

I'm increasingly happy my hardware is a generation behind and incompatible with this shit.

I've heard a number of creators try talking about how this is a good thing actually and it is just misunderstood... And I've got to say: after it's come out that nvidia has threatened creators in the past... I really think it starts getting obvious who's still kissing the ring. This is some emperors new clothes shit.

If nvidia can't just make a better card anymore cool. No worries. Want to get into bed with the industrial military complex? Great. Message recieved. Want to overwrite an artists design with filters? Stay the fuck in your lane. You design chips that draw what they are told. If you can't do that right anymore then get out of our industry and make room for someone who can.

Never bought anything from NVIDIA after the 1080ti and I feel real good about that.

"Well, first of all, they're completely wrong,"

Proceeds to explain exactly what everyone hates about it.

It's one thing to defend AI slop; but my god, why does his answer sound like AI slop?

"The consumers don't know what they want. I, the CEO, know what the consumers want. And the consumers want to give me money!"

So this dumb fuck’s own marketing material has said this operates off final pixel colour and motion vectors (for temporal stability presumably) - that says to me that it’s not working with actual geometry info at all. It probably has a step to infer geometry but it’s still just a fancy Instagram filter working with limited data and an obviously ill-suited training set.

Strong principal Skinners energy. "Does nobody want my AI slop filter? No, it's the gamers who are wrong."

By the amount and intensity that this man tries to sell his garbage through sheer bluff and bs you’d think he’s running to be President someday.

Surely this is just a marketing stunt they pulled in the hopes of temporarily pumping share prices or something? Despite their claims that it can be optimized before release, I think there is basically no way they get it running at playable frame rates without a second dedicated graphics card on current gen hardware. They're going to release it with terrible performance, promise to improve it, a few people who have dual 5090 setups will try it but almost everyone will ignore it, and the promised optimizations will either never materialize or they'll be much less impactful than promised.

“The reason for that is because, as I have explained very carefully, DLSS 5 fuses controllability of the of geometry and textures and everything about the game with generative AI,” Huang continued.

He seems to be thinking of it as basically a post-processing effect, but it's certainly the least performant one ever devised. Even if it's true that the art teams can tweak it to get exactly the effect they want, I find it hard to believe they'd ever be able to get it running on the hardware they're targeting, so it will just be an expensive novelty for games that want to promise the most bells and whistles.

Edit: Wait I just saw this,

"It’s not post-processing, it’s not post-processing at the frame level, it’s generative control at the geometry level," he said.

What is he on about? Surely it's not really mucking around with stuff earlier in the rendering pipeline? That would make it completely different from all previous versions of DLSS, why would they call it DLSS 5? I don't think he understands how it works at all.

I'm tired boss

Don't you guys have phones?

Remember, he's never talking to us, he's talking to major stockholders.

ROFL This means we are in fact correct in our assumptions and Jensen Huang is seething, trying to make AI Slop Lookscursing fetch. It will never be fetch Jensen...Sorry sweetie!

But guys, did you hear that it's generative?

Calling it now: Jensen Huang's mind has been emptied and replaced with AI chips. That's why he just spouts AI generated nonsense.

"My shoes are fine, it's everyone else that smells like dog shit."

Sorry folks, did you think Nvidia executives were focused on faster more efficient chips or engineering cheaper more reliable manufacturering processes? Nope, it's poor quality AI all the way to the horizon for them.

Oh, and truly dumb looking I'll fitting jackets to boot

This makes me even more sure of my decision to get an AMD card as my next GPU (currently I have an RTX 4080 so it's still a long time until that happens but still).

Trillions invested to make unoptimized games barely run, and make it look worse at the same time, instead of just investing like 1/10th into optimization during dev cycles.

NVIDIA really is like a parasitic cancerous growth on the side of the games industry, it's existence increasingly predicated on the destruction of current standards, overtaking their function to ensure survival and it's continuous ever expanding cancerous growth

Hey nvidia gamers, don't turn it on. Thanks. - sincerely everyone else.

STOP BUYING NVIDIA

i feel like we might as well drum up som boycotting spirit while we're at it. Shaming certainly has an effect as evidenced by his statement here, and if we could add to that a collectivist 'no more money for you doofus' energy i think that'd be swell.

We aren't their main customers anymore, and it would least force them to also aknowledge this themselves. Hopefully.

Idk folks, keep adding pressure on these ghouls, seems to at least have gotten their attention

STOP BUYING NVIDIA

„No, no! You‘re wrong because…“

And then this charlatan goes on to explain why we‘re right. It‘s exhausting to listen to these gilded clowns.

Jensen is a dumb, out of touch motherfucker

This is long winded but I firmly believe this explains a lot about the industries frenzied push into all these odd directions... All of it. Here seems as good as any place to dump this mess I've been stewing on:

I really think it's important that raytracing, while novel, wasn't created to improve visuals. It wasnt created to make a programmers life easier. It was created because it was computationally difficult and could be optimized for. It was a fantastic play by nvidia. They created a feature that functionally did very little but they could get an entire cycle ahead of the competition in that optimization. Differentiation of products, in a duopoly, is a big deal. Amd dove right into it - knowing full well that this would leave them brutally behind... But this was a fortuitous event: despite the disadvantage.

Why? Simple. GPUs have been struggling against Moore's law. Framerates were exceeding ranges even monitors can refresh at. And worse yet there was another hard limit: our eyes. How do you sell cards that have no perceivable value?

Reality is we may well be reaching a point where additional resolutions and framerates dont matter. Badly optimized games only buy so much time.

These companies aren't stupid. Crypto? They loved it. Computationally expensive. Always need faster... Until we didnt. What now? Demand was plummeting for overpriced high end cards.

Go back and look at when AI and nvidia got in bed. The earnings call was due to be a bloodbath after all these cards were rotting on shelves, unpurchased, and depreciating daily. It was coming ro light that they had been selling cards to miners under the table and that was going to get ugly fast. I have never, in my life, heard a company talk so much about a product on a earnings call -- that wasn't theirs. Not a word breathed about unsold cards barely any numbers discussed. ChatGPT referenced so many times that there was confusion as to whether nvidia actually owned it. The Q/A at the end was comedy gold. People were so confused.

AI was the perfect save. AI is a power virus. Want to fix the black box? Train a black box to mangage that black box. Its a computational sinkhole. They've extracted value from gamers to dimishing returns. Meanwhile they can sell the ultimate snake oil to investors: virtual slave labor. Unpaid workers. In floods private equity. Gamers stopped mattering immediately. All of these advances are software. From a GPU design company. Why? It shuts up the peasants while they continue rebranding the "snake oil" to get whoever is buying. Weve nearly achieved the panacea. Just a bit longer!

Behold: we have dressed our industry in the finest of the emperors newest clothes. You can either start selling them or be the only one who doesn't.

🫧

I am not buying anything from Nvidia anymore. Who does he think he is to judge our opinion?

Jensen is a useless deflated wenis sack of a man. This ai arms race is doing nothing but hurting the fabric of humanity and more importantly, further increasing the rate of environmental destruction. :(

I LOVE seeing AI-related CEOs come out and say stuff like this.

This is not something you come out and say publicly when you’re confident in your product and genuinely believe it stands on its own merits.

I don't care what Jensen says.