103

A recent advertising campaign has sparked the fury of the far right, which has launched a boycott campaign on social media. The controversy stems from an innocent commercial in which Brazilian actress Fernanda Torres, who won a Golden Globe this year, speaks directly to viewers, telling them she doesn't want them to start 2026 "on the right foot," but "with both feet." "Go all out, body and soul, from head to toe," she says in the recording, sitting on a chair at the beach, smiling, completely unaware of the storm it was about to cause.

For supporters of former far-right president Jair Bolsonaro, giving up the "right foot" is a clear allusion to the conservative camp, yet another veiled jab at right-wing voters. The conspiracy theories weren't confined to a handful of extremists. Federal lawmaker Eduardo Bolsonaro, the former president's son, recorded a video throwing a pair of flip-flops in the trash and expressing his immense frustration: "I thought they were a national symbol. I've seen many foreigners with the little Brazilian flag on their feet, but I was wrong," he said, crestfallen.

powercry-2

Besides throwing their flip-flops in the trash, they have also innovated in the art of boycotts by hopping on the right foot in front of Havaianas stores as a form of protest:

https://www.tiktok.com/@topmidianews/video/7587432047161969941

Absolute loser energy. cringe

top 23 comments
sorted by: hot top new old
[-] LeninWeave@hexbear.net 58 points 1 month ago

It seems like the Brazilian right-wing, even more than in most other countries on earth, have cooked their minds with Amerikkkan media.

[-] SexUnderSocialism@hexbear.net 42 points 1 month ago

Amerikkkan cultural dominance has been nothing but a disaster for the human race.

[-] Emanuel@hexbear.net 18 points 1 month ago

You have no idea how right you are

[-] Horse@lemmygrad.ml 41 points 1 month ago* (last edited 1 month ago)

Besides throwing their flip-flops in the trash, they have also innovated in the art of boycotts by hopping on the right foot in front of Havaianas stores as a form of protest:

LMAO

oh my god that's pathetic lol

the most effective form of protest is one where you need to realize the person didn't just have a tiny rock in their shoe and also be neck deep in twitter lore to understand you're being protested

[-] Meltyheartlove@hexbear.net 14 points 1 month ago

Amerikkkan libs do this sort of thing all the time

[-] FourteenEyes@hexbear.net 10 points 1 month ago

Also potentially fucking up their knees because you know a lot of them are boomers who eat too much shitty food

[-] Blakey@hexbear.net 9 points 1 month ago

That is so deeply pathetic. Worse than the American chuds in diapers?

[-] segfault11@hexbear.net 31 points 1 month ago

throwback to that time bolsonaro tried to go into exile in the us and lived in the minions room

[-] vegeta1@hexbear.net 17 points 1 month ago

Ufc fighters never fail to show why they have a toxic culture

[-] segfault11@hexbear.net 23 points 1 month ago

supporting bolsonaro is cringe, but i draw the line at having a minions room

[-] RondoRevolution@hexbear.net 11 points 1 month ago

LMAO, I never knew that happened

[-] Runcible@hexbear.net 28 points 1 month ago

it is absolutely staggering how fragile chuds are

[-] Damarcusart@hexbear.net 25 points 1 month ago* (last edited 1 month ago)

Perfectly normal advertising with nothing to read into: Thinly veiled ads about blue eyed blond haired people's superior genes. Anyone who says this is suspicious is just seeing things that aren't there.

Absolute travesty and proof that the woke mob has gone too far: Ads about putting "both feet forward" instead of the obviously superior right foot. This is clearly a sign of the destruction of ~~western~~ Brazilian civilisation and proof that millions must die.

[-] Awoo@hexbear.net 20 points 1 month ago

On the plus side this makes them look like deranged babies, which they are.

[-] wideopenarms@hexbear.net 17 points 1 month ago

Woooooo culture war marketing campaigns for everyone lets-fucking-go

[-] DivineChaos100@hexbear.net 15 points 1 month ago* (last edited 1 month ago)

Getting trench foot by wearing nothing but combat boots in 40°C to own the libs

[-] MayoPete@hexbear.net 14 points 1 month ago

Imagine not having any actual problems with your life so you do this instead 🙃

[-] kkitsuragisleftnut@hexbear.net 13 points 1 month ago

The right has virtually unlimited money to throw at culure war nonsense and they still manage to come off looking far more pathetic than any SJW soyjak in the rage comics they disseminate. Truly embarrassing.

[-] SkingradGuard@hexbear.net 13 points 1 month ago

The worst thing capitalists did was invent culture wars to justify their shitty political and economic system. What a load of bullshit lmfao

[-] kristina@hexbear.net 9 points 1 month ago

entirely delusional

[-] SorosFootSoldier@hexbear.net 8 points 1 month ago

I still have my havaianas I bought in Brasil way back when and they are good ass flip flops

[-] 3rdWorldCommieCat@hexbear.net 6 points 1 month ago

More for me!

this post was submitted on 27 Dec 2025
103 points (100.0% liked)

news

24597 readers
518 users here now

Welcome to c/news! We aim to foster a book-club type environment for discussion and critical analysis of the news. Our policy objectives are:

We ask community members to appreciate the uncertainty inherent in critical analysis of current events, the need to constantly learn, and take part in the community with humility. None of us are the One True Leftist, not even you, the reader.

Newcomm and Newsmega Rules:

The Hexbear Code of Conduct and Terms of Service apply here.

  1. Link titles: Please use informative link titles. Overly editorialized titles, particularly if they link to opinion pieces, may get your post removed.

  2. Content warnings: Posts on the newscomm and top-level replies on the newsmega should use content warnings appropriately. Please be thoughtful about wording and triggers when describing awful things in post titles.

  3. Fake news: No fake news posts ever, including April 1st. Deliberate fake news posting is a bannable offense. If you mistakenly post fake news the mod team may ask you to delete/modify the post or we may delete it ourselves.

  4. Link sources: All posts must include a link to their source. Screenshots are fine IF you include the link in the post body. If you are citing a Twitter post as news, please include the Xcancel.com (or another Nitter instance) or at least strip out identifier information from the twitter link. There is also a Firefox extension that can redirect Twitter links to a Nitter instance, such as Libredirect or archive them as you would any other reactionary source.

  5. Archive sites: We highly encourage use of non-paywalled archive sites (i.e. archive.is, web.archive.org, ghostarchive.org) so that links are widely accessible to the community and so that reactionary sources don’t derive data/ad revenue from Hexbear users. If you see a link without an archive link, please archive it yourself and add it to the thread, ask the OP to fix it, or report to mods. Including text of articles in threads is welcome.

  6. Low effort material: Avoid memes/jokes/shitposts in newscomm posts and top-level replies to the newsmega. This kind of content is OK in post replies and in newsmega sub-threads. We encourage the community to balance their contribution of low effort material with effort posts, links to real news/analysis, and meaningful engagement with material posted in the community.

  7. American politics: Discussion and effort posts on the (potential) material impacts of American electoral politics is welcome, but the never-ending circus of American Politics© Brought to You by Mountain Dew™ is not welcome. This refers to polling, pundit reactions, electoral horse races, rumors of who might run, etc.

  8. Electoralism: Please try to avoid struggle sessions about the value of voting/taking part in the electoral system in the West. c/electoralism is right over there.

  9. AI Slop: Don't post AI generated content. Posts about AI race/chip wars/data centers are fine.

founded 5 years ago
MODERATORS