Yep. Never use a ten dollar word when a 50 cent one does the job better. The left wing needs to dump it's highbrow (and cringe celebrity endorsements) and use the language of the common people in simple terms that cannot be demonised (or would sound insane to try).
Also, this is a prime example of how demonising words, especially buzzwords, is the strategy they use to make it lose all rationality with the public... the notion of being "woke" originally a good thing, welfare a good thing, etc...