Mildly Infuriating

$20 for a burrito was my limit I can go down to the taqueria and get 2 burritos and a jarrito for that price

I don't understand how it's so popular in border specifically. Like Taco Bell I understand, that's not Mexican food, they don't claim to be Mexican food, it's gringo food, half the people I see at Taco Bell are Hispanic because that's a specific type of food different from everything else... But there's a Mexican place of some kind on nearly every corner in AZ. There's no reason to ever even consider Chipotle.

A large part has to do with their speed, convenience, and specific ordering style. Being able to walk in, tell someone exactly what you want on your burrito, watch them make it, and then leave with it is something I've never seen a Mexican restaurant offer, but chipotle does.

I don't go to Chipotle when I want Mexican food. I go to Chipotle if I want something quick and vaguely Mexican-ish. Just like people don't go to McDonald's or Burger King looking for a good burger.

Familiarity, I'd imagine. You go to Chipotle in any part of any city, and you already know what's on their menu, how much it'll cost, and how it'll taste. But smaller restaurants, even a local chain, can vary wildly from store to store, and most people probably don't want to spend their limited lunch time experimenting with restaurants they're unfamiliar with.

Agreed. I grew up near the border and moved to Colorado and everyone here was obsessed with it when I first moved here. I could not understand it. It was the blandest, worst, not Mexican at all, food and there’s so much actual good Mexican food here that’s cheaper. Doesn’t even make sense.

I haven't been to a chipotle, but it sounds from reading here that it offers the same thing Subway and Harveys do. No presumptions, no need to ask them to remove anything. You ask for exactly what you want, and as a bonus, you even get to watch it being made. For people that have allergies, sensitivities, and many of the various food related neurodivergencies, like super taster, hypersensory, ARFID.... basically anything that makes you feel like a jerk ordering from other places, it's refreshing that our order is easier rather than harder. Feel like less of a burden.

Honestly as a vegetarian Chipotle is just about the only chain that has an actual entree I like to eat. Not to mention all the Mexican places in my city I can think of are all more expensive sit down restaurants. (Nevermind even accounting if there's a good veg option) So after work for some quick food or even on road trips Chipotle is really helpful for me, I would be devastated if they ever closed. I personally think it tastes pretty good too but could understand omnis with more options living in the south thinking otherwise.

bc some people just mindlessly trust the franchises. Kelly had a cartoon about this.

It’s cheaper than Taco Bell and I like their rice and chicken. Also it’s fast.

lol, cheap

There are some places where no restaurants are cheap. The taco carts are cheap. But if you want to sit down.... Uh uh.

I don't understand how it's so popular in border specifically. Like Taco Bell I understand, that's not Mexican food, they don't claim to be Mexican food, it's gringo food, half the people I see at Taco Bell are Hispanic because that's a specific type of food different from everything else... But there's a Mexican place of some kind on nearly every corner in AZ. There's no reason to ever even consider Chipotle.

I hate cilantro

Thats what Temu does with its gift and discount promos as well at global scale which is clearly illegal in many countries. People fall for this hard because their already invested and continue with the process - it's a well known dark pattern. Thats why Agoda and all airlines do as many extra fees visible at the last step as possible.

Miss the Al Pastor... Had more of a kick!

Yes.