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[–] 176 points 3 years ago (23 children)

I wonder if advertisers have been leaving Reddit and if so, how many? I've honestly never seen a social media website/company ask for advertisers like this tbh.

I'm not a lot on social media to begin with, so I'm not sure.

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  • [–] 116 points 3 years ago (12 children)

    Well few days ago their valuation by I think Fidelity got cut from 10b to 5.5b. That should tell you something

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  • [–] 113 points 3 years ago (8 children)

    That was before the whole clown show. The valuation cut was dated May 31st

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  • [–] 46 points 3 years ago (7 children)
  • [–] 47 points 3 years ago (6 children)

    I've heard unsubstantiated claims that traffic to the advertiser portal has dropped ~40% since the protests started

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  • [–] 83 points 3 years ago (5 children)

    I personally reached out to about a dozen advertisers, urging them to reconsider their marketing efforts on Reddit. After privatizing the subreddit I had moderated for 12 years, it seemed like the next logical step.

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  • [–] 123 points 3 years ago (4 children)

    A quote that always stuck with me was: "'Your ad here' signs are proof that the ad spot doesn't work well, otherwise someone would have put their ad there."

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  • [–] 113 points 3 years ago (11 children)

    Am I wrong in thinking this is sad as hell? Like seeing an old faded billboard with the same "your ad here!" text that's been there for ages.

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    [–] 104 points 3 years ago (11 children)
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    [–] 102 points 3 years ago (34 children)

    We should all club together and get some ads for the fediverse on there.

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  • [–] 68 points 3 years ago (3 children)

    The best ad I saw for Reddit (back before the grand Digg migration) was one day, everyone agreed to stop posting direct links to articles and instead post the links to the Reddit discussions for said articles.

    Suddenly, one day, the entire Digg feed was links to Reddit.

    We should do the same thing (on say 8/1) to give time for the different federated instances to get accustomed to the higher traffic, more activity on the feed, and more people to welcome the future Reddit refuges, just like Redditors once welcomed us during the Digg 4.0 exodus.

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    [–] 90 points 3 years ago (3 children)

    I saw that on my few last days on Reddit. I was wondering about their rates b/c I was wondering what it would cost to take out an ad calling spez a complete twat.

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    [–] 90 points 3 years ago (28 children)

    Your post made me think ads had already invaded. So, I hate you.

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  • [–] 33 points 3 years ago (25 children)

    That's not going to happen on Lemmy. It is technically possible but it's very highly unlikely.

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  • [–] 30 points 3 years ago (5 children)

    It's an unfortunate reality but that's probably going to have to happen. Instances can't be expected to grow and maintain on pure goodwill. Some might get by with donations but it's pretty known that Mastodon servers that couldn't support themselves on donations vanished. It's a huge ask for someone to pay money, time and effort to run a server for perpetuity. Usually you can only ask for 2 out of the 3 lol.

    We already saw the original lemmynsfw get overwhelmed and just want to shut it down and hand it to someone else because they were having to put in so much work.

    Hopefully because Lemmy is opt in in every sense, instance owners can do an ad setup that isn't intrusive or over bearing.

    Otherwise it's just the big instances that are donation covered that stay and grow and Lemmy just becomes centralized around 5 servers or something.

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    [–] 85 points 3 years ago (4 children)

    God they can't even make the joke right.

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    [–] 70 points 3 years ago (10 children)

    Having tried to use Reddit advertising for business (a national company), it really wasn’t very good. They had very poor targeting and algorithms.

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    [–] 69 points 3 years ago

    It’s fairly reasonable to assume advertisers are leaving. This isn’t one of those controversies that has two sides, it’s just Reddit being shitty because they want to make more money, and mods, users and disabled people on the other side being annoyed with Reddit.

    There’s very little for advertisers to lose by redirecting their ad budget elsewhere, but if they stick around there’s a risk that annoyance spills over to them.

    It also doesn’t take much for marketing teams to make a change - they do it all the time to stay on the right side of controversies and avoid things they don’t want to be associated with.

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  • [–] 69 points 3 years ago (16 children)

    That was scary. Thought Lemmy had ads already!!

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    [–] 66 points 3 years ago (6 children)

    If you go to the URL in the ad and click on "get started," you will see something interesting:

    An 800 number.

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    [–] 54 points 3 years ago* (last edited 3 years ago)

    Even in their ads for ads they have to get their content from their user base

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  • [–] 53 points 3 years ago* (6 children)

    Step 1: Announce very unpopular changes Step 2: Ignore backlash, go through with the plan Step 3: Predictably, lose users and advertisers Step 4: ???? Step 5: Why advertise on reddit?

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    [–] 51 points 3 years ago (2 children)

    Watching all this happen in realtime is surreal...

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    [–] 48 points 3 years ago (12 children)

    I logged in to reddit on my computer the day after rif went dark, and there were noticeably fewer posts on the front page. I think only 8 or so posts were above 10k upvotes. I wouldn't be surprised if advertisers are pulling their ads in response.

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    [–] 45 points 3 years ago (5 children)

    This is embarrassing.

    What a weak revenue stream. Imagine being a business, investing in a subreddit, only for the subreddit to be inundated by bots.

    Reddit is going the way of Twitter and it's astounding to watch.

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    [–] 45 points 3 years ago (5 children)

    Lol would love to see Lemmy ads on Reddit

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    [–] 44 points 3 years ago*

    You: why eat dog shit.

    US : Yes.

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  • [–] 41 points 3 years ago (1 child)

    Lol you know a website is running out of advertisement because they start promote their own website 😂 lol

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    [–] 38 points 3 years ago (15 children)

    u/Spez is following Elon's playbook and it might start the downfall of Reddit

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    [–] 37 points 3 years ago

    First post on the page when I just started using wefwef. Thought I'd been invaded by ads already!

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  • [–] 34 points 3 years ago
    [–] 34 points 3 years ago (2 children)

    I guess there's a limit to how many ads the He Gets Us people will buy.

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    [–] 33 points 3 years ago (1 child)

    Thought it was a sponsored post here on Lemmy.
    Thanks, I hate it.

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    [–] 32 points 3 years ago

    Ran out of advertisers, Why? Because we made some really "great" decisions at reddit!

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  • [–] 32 points 3 years ago

    Strong "Hello fellow kids" vibe

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