this post was submitted on 02 Jul 2023
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Reddit

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[–] [email protected] 70 points 1 year ago (4 children)

Having tried to use Reddit advertising for business (a national company), it really wasn’t very good. They had very poor targeting and algorithms.

[–] [email protected] 39 points 1 year ago* (last edited 1 year ago) (2 children)

I have a family member that runs their company digital advertising strategy. Said the same thing… and that it was hard to track conversions. They ended up pulling their ads.

[–] [email protected] 26 points 1 year ago (1 children)

I work in the digital advertising industry...reddit is pushing hard to grow it's advertising business and are being helped by major players in the industry.

I've been tracking it for a while, because I know it was foreshadowing the decline of reddit as I knew it

[–] [email protected] 3 points 1 year ago

Plus they have this unique position of being able to serve niche ads right in the place where that niche happens. You don't really need to be a genius to make that work, even if you have shit algorithms, the targetting is done for free by just selecting the right subreddits. It is one of the rare places where actually useful advertising could happen, that's a market that's currently being served by nobody.

[–] [email protected] 3 points 1 year ago

Yup. That was our experience too! My boss and I were both Redditors and we thought it would be cool.

Narrator: It wasn’t.

[–] [email protected] 21 points 1 year ago (3 children)

Reddit has attempted, multiple times, to reach out to Andrew Tate to partner with him on advertisements, including twice while he was imprisoned.

I know this because their numbskull marketing folks can’t proofread the email address they’re sending outreach to, and I received the outreach emails as a result. Thanks, Reddit!

[–] [email protected] 8 points 1 year ago

Can you post them? Name and shame.

[–] [email protected] 6 points 1 year ago

You need to leak those emails, screw Reddit and u/spez.

[–] [email protected] 3 points 1 year ago

Oof. That’s disgusting. Another reason to feel good moving here

[–] [email protected] 6 points 1 year ago

Given how they screwed up new.reddit and can't make a decent app, this doesn't surprise me.

[–] [email protected] 4 points 1 year ago

I took a pitch from a Reddit ad sales rep in May, and he admitted to not really using the site.