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It's more complicated than that. In your hypothetical, everyone else in town is still going to the burger joint, they just signed a huge franchising deal, are getting national attention, and are showing no signs of a decline in business.
Your choice is not "collapse them || keep them in business". It's "miss out on the burger while doing them no measurable harm || eat the delicious burger while providing them negligible benefit"
In that scenario I may as well have the burger.
In this scenario, it's less about the damage you can do to the company and more about the damage you avoid doing to yourself.
Integrity is something only you can define for yourself. If you're fine with it, do what you want and live with the consequences (or lack thereof).
To your example, I don't eat Chick-fil-A, and I don't shop at hobby lobby. There's something to be said for "there's no ethical consumption under capitalism" but those two companies in particular, I find repulsive, even though they remain incredibly popular. I know my boycott doesn't impact them, nor does it stop anyone else from supporting them, but I feel dirty when I shop there, so I do not.
I'm not sure why it being national matters or not. My wife and I don't go to Hobby Lobby because of all of their Christian dominionist bullshit. They're a national company and my wife does tons of crafting. She could go there all the time. I could go there to buy things for her. We don't, because they're an evil company that can be avoided. It can be avoided even if the other options aren't quite as good. It's really not hard to not spend money or to not go to a website when it isn't a necessity. "Everyone is doing it so I might as well" is also a terrible argument. It's what people use to excuse all sorts of atrocious behavior.
i too, would eat the delicious burger. they do still benefit from me eating it, but i can deliberately stay away from all of the racism.
yes i do support twitter by watching ads on their 1st party app, but the platform is dying already. one lurker looking up porn from their mother's basement isn't a huge revenue source.