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I mean as you yourself noted they are already locking up stupid shit like toothpaste. Nobody is fuckn stealing enough toothpaste to effect profits. Hell I'm not sure who would even bother stealing toothpaste, it's not exactly expensive. Saving yourself like a buck at most by not buying the cheap (just as effective) stuff.
And I'm not advocating for theft sheesh. I just think it's funny that the oh so wonderfully for profit insurance companies fuck over retailers too. I was trying to comment about how insurance is maybe kind of a scam...
I'll also note that there isn't actually a widespread theft problem. Stores aren't locking up toothpaste because people are stealing it more than they used to. There were a few places, notably New York which did some really stupid shit with petty crime essentially just publicly saying they weren't gonna deal with it that caused a lot of problems but by and large toothpaste isn't locked up because people are stealing it. The company is just a dick
It's not that the toothpaste itself is the high theft item, it's just easier to lock the whole shelf rather than specific items. Notably items like Razor blades have crazy high theft rates and are usually near the toothpaste, causing them both to be locked up.
Check out some metropolitan areas for a preview of what's coming to a store near you. Denver has been locking stuff up for years already.